“Our domestic business continues to grow in both North and South America in line with the booming trend for shisha and we think retailers are missing out on a potentially lucrative revenue stream in duty free,” says Rawan Elayyan, Mazaya’s Brand Manager. “In the Americas we now offer specially developed flavors to match consumers’ preferences and market diversity, such as Chambray Fio, Sarrada, Zaragata, Sweet Brown and many more, and these are being very well received. So it makes perfect sense to include shisha as an option within the duty free tobacco category; we see very real opportunities through all channels, but particularly border crossings both North and South.”
Visitors to the Mazaya booth (601) can see a representation of Mazaya’s extensive shisha tobacco range, including best selling flavors such as two apples, lemon mint, blueberry, mint, gum mint, grape mint and watermelon mint.
The Mazaya brand, launched in 2010 by the fast-growing Jordanian tobacco company Alzawrae, has expanded its presence from three markets to 30 markets in just five years.