French fragrance manufacturer INCC Group has successfully launched its latest fragrance, Mercedes-Benz Man, in the Caribbean duty free market with Penha Duty Free.
The launch took place in Curaçao and Aruba, with VIP customers invited to discover the new fragrance of Mercedes-Benz Parfums.
Developed by the French Master Perfumer Olivier Cresp, the fragrance, has been very well perceived since its launch early April in domestic & travel retail markets, reports the company.
Mercedes-Benz Man aims to communicate the self-assured character of this man, following the emblematic house image.
The juice is fruity, with subtle modern pear notes blended with ambrette seeds for a fresh, contemporary result. It features a very intense, aromatic heart of cedar leaf and geranium with a deep, woody trail of palisander rosewood complimented by oak moss.
This bottle reflects the brand’s fundamentals, with the pure chrome lines of the emblematic Mercedes-Benz Star set in a halo of massive glass against a deep blue ground. Heat-embossed with the Silver Star, the box echoes the graphic codes of the bottle it protects.
The fragrance is currently available in more than 70 countries worldwide. The brand is represented in the Americas travel retail market by Arnaud de Volontat’s Altimetre Group.
