Michael Kors is launching a new Michael Kors Collection of fragrances that embodies the luxe glamour of the Michael Kors woman: The Gold Collection is three individual scents designed to reflect the opulence and luxury of a hallmark of Michael’s world—precious gold — in white, rose, and 24K varieties.
“There is nothing sexier than a woman with a beautiful glow after an amazing vacation—and nothing complements that glow better than shimmering gold jewelry and a hint of fragrance that feels just as opulent and glamorous,” says Michael Kors.
The three distinctive fragrances in The Gold Collection offer a scent for every occasion, mood and personal aesthetic.
• WHITE LUMINOUS GOLD: Sparkling and sensuous, White Luminous Gold combines pear, jasmine and amber in a bright and exotic signature.
• 24K BRILLIANT GOLD: Feminine and seductive, with orange mandarin, florals and a spark of woodiness.
• ROSE RADIANT GOLD: Rose Radiant Gold spotlights sparkling fruits, rich florals and soft musks.
To complement the launch of The Gold Collection, Michael Kors is simultaneously introducing a new collection of modern, bold jewelry—and the fragrance bottles, with their sleek, structural shape, mirror the aesthetic of the accessories.
The advertising campaign shot by Mario Testino features a seductively bronzed Karmen Pedaru, Michael Kors’ muse, wearing a glamorous array of mixed metallic accessories that radiates the Michael Kors luxe gold lifestyle. Testino’s print and online advertising will roll out in August 2015.
The Gold Fragrance Collection will be available at Travel Retail locations in Europe and MEA in July 2015, and in the Americas and Asia Pacific from August 2015. All fragrances are available in 100ml and 50ml.
