The refill pouches have previously been a great success in both the domestic and online markets and the travel retail launch this April coincided with World Earth Day on April 22.
Each 400ml pouch is designed with high quality materials, but uses 63% less plastic than using a standard bottle (one 300ml bottle and an additional 100ml bottle).
Molton Brown has been a leader in creating refillable solutions for hotel partners for more than two decades. The desire to reduce waste is a part of the sustainable mindset which has been at the heart of Molton Brown’s business since 1971, says the company.
The brand’s founders’ believed that sustainability and luxury go hand-in-hand and today the company continues to keep that spirit alive with a series of evolving sustainability goals.
Molton Brown has never tested on animals, and never will; the brand has remained entirely cruelty free from the very start. Every formula is 100% vegetarian and 97% of Molton Brown products are vegan, with the brand becoming a 100% vegan manufacturer by the end of this year.
The brand strives to take an ethical approach with every practice and its Elsenham manufacturing facility has been carbon neutral since 2021.
Since 2016, the facility has been powered by renewable electricity, while 97% of its waste is recycled, with an ambition to reach 100% by 2025. The Bath, Body and Hand iconic bottles are now also manufactured from 50% recycled PET and all collections are free from Parabens and Phthalates.
Beatrice Descorps, Global Vice President, Marketing, Molton Brown, says: “Our refillable program is part of our ever-evolving sustainability journey. As we replenish and reuse, we’re gradually reducing our plastic consumption and waste, and ensuring our ongoing care for the world around us.”
The new Hand Wash pouches offer three of Molton Brown’s most popular collections –Rhubarb & Rose, Orange & Bergamot and Coastal Cypress & Sea Fennel. The Bath & Shower Gel refills feature Re-charge Black Pepper, Coastal Cypress & Sea Fennel and Fiery Pink Pepper collections.
Rosie Cook, Molton Brown Associate Director Global Travel Retail explains: “We know that sustainability is a vital topic, both for shoppers and within travel retail, and we are delighted that traveling shoppers can now keep replenishing their Hand and Body collections in their favorite fragrances. This is just the latest step in our ongoing efforts to drive sustainability forwards, tackle disposable beauty and deliver luxury fragrances with a conscious care for the world.”
In related news, Molton Brown is celebrating the 20th anniversary of its iconic Re-Charge Black Pepper Collection. The woody-citrus scent has won numerous awards over the past two decades. The collection includes an Eau de Parfum, an Eau de Toilette, and a Body collection with Bath & Shower Gel, Body Lotion, Deodorant Spray and a Bath & Shower Gel Refill pouch.
Molton Brown is represented in the Caribbean travel retail market by Tairo International.