As of April 1, MONARQ is representing the award-winning scotches in the Central and South America domestic and duty free markets, the Caribbean domestic and duty free market, and in U.S. duty free.
MONARQ Managing Director/Owner Robert de Monchy says his company used the IAADFS Show in Orlando as a platform to kick off the brands.
“I think Compass Box fits super well within our portfolio. First of all, it is a super-premium brand. Secondly, it is super innovative, which is what we are looking for as a company: leading and/or innovative brands. Thirdly, because it includes whiskies that are basically a new category with some blended malts. People who like whiskies are always looking for new things and I think blended malts such as Compass Box will be the next big thing.”