NYX Professional Makeup has opened its first airport store worldwide at John F. Kennedy International Airport’s Terminal 4 in partnership with travel retailer DFS. Located near gate B23, the store carries NYX Professional Makeup in addition to more than 2,000 products.
The Terminal 4 store features a Beauty Bar, an interactive makeup station that allows passengers to explore new makeup techniques while watching video tutorials, and an Instagram “Trending Wall” highlighting the latest looks for inspiration.
The official Grand Opening took place on Friday, August 24th, with a special event during which passengers enjoyed free flash makeovers, treat and exclusive giveaways. A photo booth was set up outside the store where many selfies were captured for a memorable experience.
Yannick Raynaud, L’Oréal Travel Retail Americas General Manager says: “We are very excited to bring to our passengers in the U.S. a unique of its kind experience in airport with the first NYX Professional Makeup store: an immersive “candy-shop” type experience for makeup fans, who can discover latest trends, get inspired, be delighted and indulge “guilt-free” while traveling. This brand adds to the L’Oréal Travel Retail strong and diversified portfolio of brands and enables to recruit new customers.”
Developed specifically for travel retail, the Terminal 4 store debuts a Gift Bar with palettes and sets easily displayed on the wall bar. The store also features a best-seller wall and “Hot New Now” area dedicated to the latest product launches.
“Terminal 4 is proud to host the first NYX Professional Makeup airport store and we’re delighted to have this unique addition to our award winning concessions program,” said Roel Huinink, President and CEO of JFKIAT, the company which operates Terminal 4. “Thanks to the partnership with DFS Group, our passengers will be the first to enjoy NYX products at Duty-Free prices.”
Christophe Marque, Senior Vice President Beauty DFS Group says: “DFS Group is thrilled to partner with L’Oréal Travel Retail in hosting the first-ever NYX Professional Makeup airport store globally at DFS, New York John F. Kennedy International Airport. We aim to continually bring innovative and exclusive experiences to our discerning traveling customers, and we are sure they will find plenty of inspiration at NYX Professional Makeup.”