Paradies Lagardère has partnered with travel website TripAdvisor to create a branded travel essential store at Toronto Pearson International Airport (YYZ) Terminal 1.
With more than 455 million monthly visitors, TripAdvisor helps travelers worldwide find the latest reviews and traveler-generated photos for hotels, attractions, restaurants and more to help them make worldwide travel plans.
An aspect of this travel planning is available in the new store. In addition to offering travel essentials, the first TripAdvisor branded store features a large, interactive screen that travelers can use to learn more about Toronto and the surrounding area. By tapping the screen, customers are able to easily access the latest TripAdvisor reviews.
Paradies Lagardère began working with TripAdvisor in 2016. The Toronto store is the first of several planned in partnership with TripAdvisor. Paradies Lagardère will introduce three more TripAdvisor concepts in 2018 in Raleigh–Durham International Airport (RDU), George Bush Intercontinental Airport in Houston (IAH), and Phoenix Sky Harbor International Airport (PHX).
“Paradies Lagardère works with its airport and brand partners to create enhanced customer experiences and stay on the cutting edge of offering innovation and technology,” said Gregg Paradies, president and CEO at Paradies Lagardère.
“What’s most exciting about introducing the world’s very first-ever TripAdvisor travel essential store is that we’ve incorporated an interactive tool that’s not only entertaining and fun, but is truly useful in helping travelers. This unique store is a great addition to the Toronto Pearson program and an exciting destination for its guests.”
“We are thrilled to be partnering with Paradies Lagardère and extending the reach of the TripAdvisor brand into the Toronto Pearson International Airport,” said Nicole Brown, Senior Director of Brand Partnerships, TripAdvisor.
“The TripAdvisor travel retail store concept allows us to further our mission of helping travelers worldwide plan and book the perfect trip by offering them a convenient way to purchase all the travel essentials, as well as quick access to our more than 570 million reviews and opinions on 7.3 million accommodations, restaurants and attractions via innovative in-store touchscreens.”
Paradies Lagardère specializes in three key airport concessions areas: Food and Beverage, Travel Essentials and Specialty Retail. Within Travel Essentials and Specialty Retail, offering a diverse mix of categories including fashion, luxury, electronics, convenience, sports, luggage, jewelry, and souvenirs.