Patrón tequila is celebrating its Mexican heritage by introducing a limited edition collector’s gift tin for Patrón Silver tequila which will be available in duty free stores globally.
“Though Patrón is enjoyed across the world, every drop of our tequila is produced in the town of Atotonilco el Alto in the picturesque Jalisco Highlands in Mexico,” said Ed Brown, President and CEO at Patrón Spirits International.
“We’re very proud of our Mexican heritage, and the history and culture that for generations has inspired the production of tequila, showcased through this beautiful collector’s edition Patrón Mexican Heritage tin.”
Contemporary Mexican artist Verónica Villarreal Sada designed the Aztec-inspired keepsake tin, which prominently features two Aztec deities, Quetzalcóatl, the feathered serpent, and Tonatiuh, the sun god. It also features an eagle to represent ancient
Inspired by traditional mosaics and embroidery, Sada used bright colors to capture traditional Mexican patterns and prints. An interpretation of the ancient Aztec calendar circles the side of the tin.
The special edition Patrón Mexican Heritage tin will be available for purchase starting in Fall 2015 at duty free stores worldwide, and also at select spirit retailers in domestic U.S. and Mexico.
“Duty free is always the perfect marketplace to offer exclusive and eye-catching products and packaging,” added John Kilmartin, Global Travel Retail Director at Patrón Spirits.
“Mexico is not only home to our tequila, it’s also a top tourist destination and we’re excited to offer travel retail shoppers this opportunity to purchase a unique keepsake from one of the most beautiful regions in the world.”