Perrier-Jouët unveils art-inspired immersive digital pop-up at MIA

Chicago artists Petra Bachmaier (left) and Sean Gallero (Luftwerk) with Pernod Ricard’s Paola Pinto at the ribbon cutting for the opening of the 2017 of the Perrier-Jouët pop-up installation at Miami International Airport on Dec. 4.

 

Just in time for Miami’s famed Art Basel celebration, travelers at Miami International Airport will be able to discover Eden by Perrier-Jouët, an all-encompassing digital experience that introduces passengers to Perrier-Jouët’s Belle Epoque range of champagnes. The Art Nouveau-themed installation was officially opened on December 4 with a ribbon-cutting attended by Pernod Ricard executives and staff from Paris, London and the U.S.

 

Located in MIA’s North Terminal, the eye-catching pop-up is the latest manifestation of the Maison Perrier-Jouët’s association with the world of art and design. Created by the Chicago-based artists Luftwerk, the pop-up introduces air passengers to themes that will be explored in greater detail at Design Miami 2017 and the associated Eden by Perrier-Jouët event.

 

Perrier-Jouët has been a partner of Design Miami since 2012.

 

Perrier jouet 5 Luftwerk, an artistic collaboration between artists Petra Bachmaier and Sean Gallero, use projected color and light to reveal familiar environments in unexpected new ways, say the artists. Much of their work interacts with iconic architecture, such as Frank Lloyd Wright’s Robie House.

 

Maison Perrier-Jouët, one of France’s most historic champagne houses, is known for its iconic anemone motif on the bottles of its Belle Epoque range, designed by Art Nouveau pioneer Emile Gallé in 1902.

 

The pop-up in the airport encompasses a covered passage that offers a self-contained environment for Luftwerk’s creation, which uses projected color and light against a specially designed nature-themed background inspired by the anemone motif.

 

On the outer wall of the passage, a screen reveals the details of Perrier-Jouët’s collaboration with Luftwerk, while champagne flutes perched on golden reeds and a bottle display invite onlookers to discover several of the Perrier-Jouët champagnes. Passengers are directed to the nearby Duty Free Americas store to purchase the champagne, which is being offered with a special discount during the month of December while the popup is active.

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Passengers throughout the airport are also notified about the tasting and the shopping opportunity on their smart phones or other devices through MIA’s innovative data beacons system.

 

Paola Pinto, General Manager Travel Retail Americas at Pernod-Ricard, expects as many as 7,000 tastings during the MIA activation.

Travel Markets Insider © 2017