Premier Portfolio targets Americas with high-selling licensed and exclusive products

UK-based Premier Portfolio International Ltd. – the number one supplier of airline logoed products in travel retail – will be presenting a range of new licensed and third-party brands to the trade in Cannes this year, as the company strives to expand its presence in the Americas.

Garry Maxwell, Premier Portfolio Sales & Purchasing Director, tells TMI that the company has always done well inflight with U.S. companies such as 3Sixty Duty Free (formerly DFASS) and Duty Free Partners, among others, and are in discussion with a logistics company regarding distribution to the stores in the region.

“Premier is also discussing a very important airline license for Latin America to add to our other licensed toys,” says Maxwell.

Premier Portfolio handles a wide range of product categories in addition to logoed items, including toys, electronics, accessories and beauty. They have held some of their toy licenses for well over 10 years for their current brands and the products are very successful in many airport stores around the world, reports Maxwell.

“We are generally the number 2-3 toy supplier in travel retail everywhere except the U.S. so that is a big target for us,” he says, especially now that Premier recently added such a major carrier as Emirates Airline to its licensed portfolio.

The company is also very excited to announce that it has now listed its Transformulas 50 ml Miracle Cream cosmetic range on Air Canada, Avianca and Hawaiian Airlines, with more product listings expected.

“Transformulas is an English beauty treatment brand that we have great success with especially in Europe but it is proving to be just as successful as we expand it in other countries,” he says. “We are now introducing some exclusive Gift Sets from their best-selling lines, which will not only be suitable for Inflight but will also appeal to all TR retail outlets including cruise ships and ferries.”

The easy-to-merchandize gift sets include Age-Defying Eye Rescue, Daily De-Age Lips + Eyes and The Marine Miracle Collection (with RRP’s ranging from $50-$80). Among the new products Premier Portfolio will be featuring in Cannes this year at their Booth Number M44 Green Village are:

JD Beauty Group’s WetBrush Detangler, which is represented by industry consultant Art Miller and his firm, Excel Brand Solutions. Wet Brush is now available in 70 countries worldwide.

Ritter Sport Chocolate Game, a set including 4 different flavored chocolate bars packed with a re-usable ‘Tic-Tac-Toe’ game, specially created for travel retail.

A Stewardess Plastic Figurine in the uniform of the specific airline with the matching accessories of shoes and official issue handbags and trolley bags, etc. has been added to Premier Portfolios Cabin Crew licensed airlines portfolio, which now includes Emirates Airline, British Airways, KLM, Virgin Atlantic and SAS.

REVOLUT International Banking Card, currently the only travel debit card to be offered in travel retail, is supplied exclusively by Premier Portfolio International Ltd. It uses the highly competitive Interbank Currency Rate to convert currency spends, and achieved top sales results in initial travel retail listings.

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