Independent UK-based inter-national drinks company Quintessential Brands has appointed MONARQ Group as its exclusive importer, regional distributor and marketer of Greenall’s The Original London Dry Gin, BLOOM Gin, Opihr Oriental Spiced Gin, Berkeley Square London Dry Gin and Alizé in Latin America & Caribbean domestic and Duty Free channels plus USA Duty Free (for Alizé, the Caribbean domestic markets are excluded as they form part of an existing agreement with Kobrand USA).
Quintessential Brands was founded in 2011 by former Gruppo Campari CEO Enzo Visone and investment banker Warren Scott.
William Ovens, International Commercial Director of Quintessential Brands, commented, “We are delighted to form this exciting new partnership with MONARQ regarding the launch and roll out of our London Dry Gin brands and Alizé in Latin America plus US Duty Free.
“Given the importance of the territory and its Duty Free channels for any gin or liqueur brand, and the development of countries like Mexico and Brazil, we took our time selecting our partner. We are confident we have found a like-minded company to take advantage of the opportunity to develop our brands, which are enjoying rapid growth across all key global spirts markets. We look forward to working with the MONARQ team and getting our brands in the bars and on the shelves in the region.”
Robert de Monchy, founder and Managing Director of MONARQ Group, added: “The Quintessential Brands range is a great addition to our portfolio of leading premium independent premium alcoholic beverage brands. Both the wonderfully unique London Dry Gins and Alizé coincide perfectly well with our philosophy of bringing innovation to the Americas. We look forward to working together with the Quintessential Brands team and achieving our mutual expectations.”