Rituals teamed up with Essence Corp, its Americas distributor, to open the brand’s first travel retail store in the region, located at London Supply’s Puerto Iguazu duty free complex.
The 28sq m shop-in-shop, which opened Feb. 2, features a large assortment of Rituals products including fragrance sticks, candles, perfumes, gift sets and products from the brand’s best-selling range.
The shop will offer a unique lifestyle shopping experience to the local community, and highlights the brand’s philosophy of trans-forming daily routines into meaningful rituals, says the company.
The opening is a milestone for the brand and marks the first time that Rituals is able to showcase its lifestyle philosophy and diverse product assortment to travel retail shoppers in the Americas.
Ritual’s signature sakura tree — a symbol of the Asian wisdom and traditions that inspire Rituals’ products – is prominently featured by the entrance of the store.
Customers are offered an herbal tea when they enter the store, and invited to experience products via complimentary hand and arm massages at the water island.
These initiatives combined with seasonal activities are all focused on encouraging consumers to take some time out of their day for some ‘me time.’
“Essence Corp is proud and excited to partner with London Supply to open the first Rituals boutique in travel retail Americas. London Supply has been an esteemed partner of Essence Corp’s for over 40 years and this new store opening solidifies a successful on-going partnership,” commented Essence Corp Executive Sales Director, Antoine Bona.
“London Supply is the premier retailer in the region and continues to innovate by bringing in new brands to offer to their customers. We thank both Rituals and London Supply for their support.”
Rituals Director Travel Retail, Neil Ebbutt, added: “Over the past 10 months we’ve been working hard with Essence Corp to create new opportunities for Rituals in Americas travel retail. We are very proud of the results and the successful opening and we look for-ward to engaging with consumers, inviting them to discover the ‘slow down’ philosophy of the brand, and to building our credentials as a true lifestyle brand in partnership with Essence Corp and London Supply.”