Rituals Home & Body Cosmetics, one of the fastest growing beauty brands of its kind in Europe, has hit the U.S. market with a bang, winning the prestigious WWD Beauty Inc. 2014 “Retailer of the Year” award in the specialty market last month.
The first two U.S. storefront locations are in New York City on the Upper West Side at 420 Columbus Avenue and in the SoHo neighborhood at 231 Lafayette Street, with plans for further expansion in 2015. Rituals also debuted in travel retail in the Americas at the 2013 IAADFS Duty Free Show of the Americas.
As the first beauty brand in Europe to combine bath and body with home in affordable luxury, Rituals has a comprehensive portfolio of unique, distinctive products spanning the bath, body, skincare, home and fragrance categories. Available stateside for only one year, Rituals has succeeded in shaping a tremendous presence in the market.
The WWD Beauty Inc awards are business-to-business honors recognizing outstanding achievement for the year. They are editor’s choice awards decided using a variety of criteria, including sales data, retailer feedback and WWD’s reporting throughout the years. 2014 marks the 13th year of the WWD Beauty Inc Awards.
“We are deeply honored to be selected as the winner of WWD Beauty Inc.’s Specialty Retailer of the Year, alongside such esteemed peers in the industry,” said Raymond Cloosterman, CEO and Founder of Rituals Home & Body Cosmetics. “…Our retail model thrives on trial. From the moment one steps into our shopping sanctuary, they are introduced to an oasis of beauty opportunities that transform everyday routines into meaningful rituals. We aim to build an entire world surrounding ancient traditions and we could not be more humbled and grateful to be recognized by WWD Beauty Inc. for our efforts in changing the shopping experience.”
Rituals Home & Body Cosmetics was founded in 2000, opening its first Rituals store on Amsterdam’s Kalverstraat, followed by openings in London, Madrid, Antwerp, Lisbon, Berlin, Stockholm and São Paulo. The luxury brand now has over 350 stores, more than 1,000 shop-in-shops and 5 City Spas in eighteen different countries worldwide. All of the products, over 400 in total, are inspired by authentic Eastern traditions. For more information go to RITUALS.com