Ritual’s range of six unique new products is inspired by Tao, the ancient Chinese philosophy of Yin and Yang.
The Rituals TAO collection has taken traditional Chinese ingredients like white lotus, Chinese peppermint and Yi Yi Ren, properties known to have a soothing and nourishing effect upon the body, and help its users achieve a harmonious balance of Yin and Yang.
“This is a truly original creation with a very appealing product story behind it that is particularly appropriate for travel retail customers,” said Neil Ebbutt, Rituals’ wholesale director for travel retail. “Even though we all look forward to our travels there is no denying it can sometimes be stressful and exhausting and the products in the TAO collection couldn’t be more relevant. In fact I don’t think there’s a product like it in travel retail and I believe it’s going to appeal very strongly to the travel retail customer,” he said.
Qi, a light cream serum containing Chinese peppermint and Yi Yi Ren, is especially ideal for travelers and can help relieve stress or fatigue, says the company. Qi comes in a palm size 15ml dispenser with a rotating ball point tip which releases a controlled flow of serum when massaged against temple or wrist. The serum creates a very slight tingling sensation which has the effect of being gently relaxing.
“The sensation is immediate and, with its easy portability, I think this particular product has every chance of becoming a travel retail classic,” said Neil.
The launch of the TAO collection, which also includes a gift set, is being supported by high profile consumer advertising in major domestic markets.
Rituals exhibited at the Duty Free Show of the Americas last month and will be at TFAP in May.