Rouge Duty Free, one of the fastest-growing travel retailers in the Caribbean, has announced plans for the opening of three new locations in the Caribbean market, a Creed Boutique in St Barth and two beauty shops in the resort area of Tulum, Mexico. The new locations will be open for business between the end of November and early December.
Rouge’s St Barth location will house the first Creed Boutique in the Caribbean.
Here Creed will join such other luxury brands as Dolce & Gabbana, Prada, Dior and Rolex among others, on prestigious Rue de la Paix, in Gustavia, the capital of the affluent island.
The Island chic décor of the 700 sq. foot Creed boutique will stand out among the neighboring shops with its vibrant entrance colors and the relaxed design inside, comments Raymond Kattoura, whose company Duty Free & Travel Retail Group Inc. helps manage the business for Rouge Duty Free.
The boutique will carry the full range of the Creed fragrances, as well as the brand’s iconic luxury candles and home scents. The shop will also feature Creed’s fragrance-related leather accessories, including its famed perfume travel pouches. Rouge Duty Free’s parent company, Perfumerias Rouge, one of Argentina’s leading beauty companies, is also opening a new Creed flagship in Buenos Aires.
Tulum stores to reflect destination
The other two new Rouge locations are in Tulum, Mexico on the Mexican Riviera, which is currently one of the hottest destinations in the region, says Kattoura. Rouge Duty Free will be the first and only perfumery in Tulum.
The flagship store is located in the heart of the Archaeological district, in Aldea Zama, with a design synchronized with the elements of the historical ruins, enhanced with a modern touch and feel. Carrying an extensive selection of fragrances and beauty lines, the Rouge store will also feature a Beauty Spa Cabine and vegan skincare line, as well as carry sunglasses and accessories.
A second Rouge Duty Free location will open in Tulum Center at the Hunab Lifestyle Center shopping area. The Hunab Lifestyle Center has a privileged location on the intersection of Cobá Avenue and the entrance to the biggest residential zone in Tulum, Aldea Zamá, while being in the main access to the Hotel Strip of Tulum. This makes Hunab a distinguished social and commercial icon in Tulum, notes Kattoura.
Aldea Zamá is an exclusive, fast growing, residential zone in Tulum. It is an internationally known project with more than 250 acres that is the home to a community of 3,000+ families that love a boho, sustainable and contemporary lifestyle.
Including this new addition, Rouge will be operating 16 locations in the Caribbean, including its new Maison Rouge in St. Croix.
For more information contact Raymond Kattoura – kattoura@dfrg.us
