Safilo signs new license with Moschino & Love Moschino, renews agreement with Max Mara through 2023

Italian eyewear company Safilo Group has signed a new licensing agreement to produce optical and sunglasses for Moschino and Love Moschino. The 8-year license runs from Jan. 2018 until Dec. 31, 2025, with an option for another eight years.

The Moschino and Love Moschino Eyewear collections will be distributed worldwide in quality optical stores, department stores and in all Moschino Boutiques, including in travel retail venues.

Max Mara

Max Mara

Earlier this month, Safilo and Max Mara announced the early renewal of their eyewear license agreement to the end of 2023.

The Safilo and Max Mara partnership spans nearly 20 years, dating back to 1997. The companies says that they “share a proud Italian heritage, a deep commitment to craftsmanship, authentic products and impeccable design, all elements that they both place at the heart of their respective long-term business growth strategies.”

Max Mara Eyewear was recently selected by Vogue.com as one of the ‘7 Best Accessories From the Milan Fall Winter 2016 Fashion Week.’

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