Swiss brand SKROSS will massively expand its presence in U.S. travel retail with new listings in all InMotion stores across the country.
Airport electronics and digital accessories retailer, InMotion will be offering the full range of power solutions from SKROSS – including travel adapters and a complete range of cables, USB chargers and power banks. The products will be displayed in a dedicated wall space.
InMotion, which was acquired by UK-based retailer WHSmith in 2018, offers a specialized shopping experience for travelers with a dedicated range of tech accessories, power, audio and more. SKROSS has been a preferred partner for premium travel accessories at WHSmith for years, a relationship that will now be reflected in the InMotion stores, as well.
“After the listing in the first UK store of InMotion last year, we are delighted to significantly expand our presence in the USA by being listed in almost 100 InMotion stores across the country from June onwards,” says Rodolfo Müller, Global Travel Retail Manager at SKROSS.
InMotion will also be the first customer in the USA to present SKROSS’ brand-new universal travel adapters with integrated high-power USB C chargers. USB C is the new standard charging connection for more and more devices allowing substantial faster charge speed and greater compatibility across various devices.
Sam Gerber, Managing Partner at SKROSS comments: “We are thrilled to have signed this deal with InMotion which is a great opportunity for us to grow in the U.S. travel retail.
“Our long-term partnership with WHSmith in the UK and international boosts our confidence that we will see an equal success with InMotion. Partnering with global players is a paramount factor for SKROSS, even more so in light of the current global crisis. We consider this new listing agreement a strong win-win situation where two global players join forces in order to be ready for a powerful comeback.”
