Sourcing Network International (SNI), a leading supplier of fashion accessories, has appointed travel retail company SEVA Group as its international distributor for B-ICONIC products to duty free and duty paid retailers in South America, Europe, Russia, Middle East, Asia and Africa.
B-ICONIC, a fashion accessories retail concept for the travel and hospitality markets, offers moderately priced women’s and men’s fashion accessories with the look and feel of luxury.
SEVA Group will be responsible for coordinating sales, distribution and marketing efforts of B-ICONIC in selected territories. SEVA Group represents several other companies and product categories, and will focus on its existing customer base to expand SNI’s product distribution in key duty free /travel retail locations, says the company.
SNI is one of the largest suppliers of fashion and travel accessories in the gaming and airport retail industries, with product lines that include handbags, watches, jewelry, ties, scarves, wallets, Cloudz travel pillows and accessories, and more.
“We are proud to represent SNI’s distinct product brands of fashion and accessories to our duty free / travel retail markets, distributed from our warehouse in the heart of Europe. We are honored that SNI chose SEVA Group as their partner. This is a strategic partnership for us and a terrific market opportunity that gives us a chance to present to our customers a new and growing category of exciting products,” said Laura Klingeman, Business Development Manager TRDF of SEVA Group.
“We are truly excited to be working with SEVA Group, and are confident that our partnership will allow us to better serve our duty free / travel retail business and expand within these specific areas for continued growth. With product lines like B-ICONIC, we have more to offer now than ever before,” said Bill Teufel, VP of Business Development of SNI.
This new initiative will be directed by CITRA Inc, SNI’s global duty free / travel retail representative.