Young is also an emerging markets spirits specialist.
Young – a familiar figure on the global spirits stage – has over 30-years-experience in the wine and spirits field including lengthy stints with Seagram’s and Brown-Forman. At B-F he served as global travel retail marketing director and most recently general manager for Africa. Additionally, during his 19-years with the Kentucky-based company he served as general manager for the India Area and held regional marketing director positions for India, the Middle East, Africa, Central and South America and the Caribbean region.
The objective of his new consultancy is to assist premium beverage companies identify business opportunities and develop plans and solutions for unlocking meaningful and sustainable growth in spirits markets around the world, says Young.
“My passion is growing brands and I intend to use the commercial and marketing skills and the knowledge of global travel retail and emerging markets I have developed during my time in the wine and spirits industry to assist my clients in moving their brands to the next level of growth,” he said.