Starboard Cruise Services played an integral role in the launch voyage of the new Norwegian Encore cruise ship.
Starboard’s The Tradewinds Shops, covering more than 7,000 sq. feet of retail space, offers luxury retail spaces, first-at-sea brands, limited-edition spirits, inaugural exclusives, and sustainability collections that align with Norwegian’s environmental commitment.
Norwegian Encore bolsters the cruise line’s luxury presence. It offers Norwegian’s first Bvlgari boutique launched outside of Asia. The fully branded Swiss timepieces enclave is one of the largest on any ship at sea, with selections from Panerai, IWC, Hublot and Cartier. Known for its Italian flair and Swiss technology, Panerai is a first for Norwegian, with an elevated space that is the brand’s most expansive at sea. The ship also features a Cartier Espace, enhanced Le Vian fine jewelry area, and a first at sea John Hardy shop-in- shop.
New and exclusive offers
Other new brands include IT Cosmetics, available for the first time at sea on Norwegian Encore; and NYX Professional Makeup, which is available for the first time on Norwegian Cruise Line.
A selection of limited-edition rare spirits exclusive to Norwegian Encore are also on offer, including Barton 1792 Full Proof Bourbon Barrel, Buffalo Trace Single Barrel Bourbon, Herradura Tequila Single Barrel and Jack Daniel’s Single Barrel Whiskey. Each Jack Daniel’s Single Barrel Whiskey bottle features a commemorative Norwegian Encore medallion, providing guests with a keepsake of the cruise.
The Veuve Clicquot Arrow tin, encasing one of the world’s great champagnes, is available in a limited edition created exclusively for Norwegian Encore.
Exclusive Branded Collections
Sustainability is central to Norwegian Encore’s retail experience, and a key tenet of the company’s commitment to environmental concerns.
Apparel brand Sail & Sustain, exclusively created for Norwegian Encore, is an eco-conscious brand that aligns with the cruise line’s Sail & Sustain Environmental Program. It features apparel and headwear made from recycled water bottles and blankets produced from 100% recycled polyester. 4Ocean, another first on NCL, offers bracelets made from 100% recycled materials.
The Norwegian Encore Branded Collection features a product assortment specifically for the ship’s inaugural, comprised of limited-edition collectibles and a children’s collection.
Starboard continues to enhance the cruise journey through highly experiential retail on Norwegian Encore, with activations designed to bring brands to life.
Bvlgari Serpenti Seduttori Celebration: Guests are exclusively invited to view Bvlgari’s new timepiece, Serpenti Seduttori, complete with Bvlgari branded backdrops and photo opportunities.
Panerai Underwater World: Guests wearing virtual-reality headsets explore the underwater world as they encounter sea life and learn about the dive-worthy properties of Panerai timepieces.
Sail to Bali with John Hardy: An immersive experience where guests learn about the eight-step process of John Hardy’s authentic Balinese jewelry-making techniques.
Cartier Grooms: This event showcases Cartier’s world-famous uniformed “Groomsmen.” Select guests receive an exclusive co-branded Cartier postcard that can be brought to the Cartier Espace onboard and mailed from a Cartier-branded mailbox.
Makeup Seminar: A Beauty specialist hosts a makeup seminar featuring NYX, IT Cosmetics and Urban Decay. They feature a 5-minute makeup look and invite spectators to sign-up for their own individual consultations.
“We are thrilled about inviting guests to the many exciting retail offerings that were specifically curated for Norwegian Encore,” stated Lisa Bauer, Starboard’s president and CEO. “There is a lot to discover, from top-name brands to immersive events – we give guests so many great reasons to return to the retail shops again and again throughout the voyage.”
“Starboard continues to exceed our expectations with retail offerings and services that are as innovative as our ships,” said Andy Stuart, Norwegian Cruise Line’s president and CEO. “Shopping is an integral, important part of the cruise experience that guests look forward to, especially when it perfectly aligns with the ship’s distinctive brand.”