Pernod Ricard targets Millennials with Absolut Grapefruit

 Pernod Ricard Global Travel Retail (PRGTR) has added Absolut Grape-fruit to its Absolut Citrus Flavors range.  Available now in global travel retail for a RRP $20, the flavored vodka has no sugar added and follows on the success of Absolut Lime. Pernod Ricard says Absolut Grapefruit was designed for today’s Millennials who the company says […]

Absolut Drop turns actions of hate into Symbols of love

Absolut Vodka has launched Absolut Drop, a new limited edition bottle that turns actions of hate into symbols of love. Absolut traveled to racist and anti-LGBTQ protests across the globe and collected hate and intolerance-filled signs and placards. This ink was then extracted and repurposed to spread a better message of positivity. To raise awareness […]

An Absolut Adventure pops-up in Las Vegas

Pernod Ricard Travel Retail created an exciting Absolut Adventure pop-up at the beginning of November at Las Vegas International Airport that featured inter-active elements and drove passengers to the nearby Dufry duty free store. The Absolut pop-up featured a photo booth, tastings, and a special Absolut promotional price. “The pop-up encouraged passengers to share their […]

Absolut goes Electrik with new edition

Absolut has announced its newest limited edition, Absolut Electrik. Two new bottles are available in either “striking” silver or electric blue, and are filled with Absolut Original Vodka. Absolut Electrik will be available starting October 1, 2015, domestically in the U.S. in time for the holiday season, and rolling out in November in travel retail […]

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