An Absolut Adventure pops-up in Las Vegas

Pernod Ricard Travel Retail created an exciting Absolut Adventure pop-up at the beginning of November at Las Vegas International Airport that featured inter-active elements and drove passengers to the nearby Dufry duty free store. The Absolut pop-up featured a photo booth, tastings, and a special Absolut promotional price. “The pop-up encouraged passengers to share their […]

Absolut goes Electrik with new edition

Absolut has announced its newest limited edition, Absolut Electrik. Two new bottles are available in either “striking” silver or electric blue, and are filled with Absolut Original Vodka. Absolut Electrik will be available starting October 1, 2015, domestically in the U.S. in time for the holiday season, and rolling out in November in travel retail […]

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