Bacardi

Bacardi creates “Hacienda Patrón” with signature Tasting Bar at Cancun airport

“Largest brand activation undertaken since Patrón Tequila joined the Bacardi portfolio in 2018” Bacardi Global Travel Retail has launched a Patrón Tequila tasting bar at Cancun International Airport designed to create a “home away from home” experience reminiscent of Hacienda Patrón in Jalisco, Mexico. The signature bar is the center-piece of a 5-year collaboration between […]

Bacardi’s new GTR exclusive 16YO boosts premiumization strategy

Bacardi Global Travel Retail has announced the launch of the GTR exclusive Bacardi Gran Reserva Especial (16YO). Bacardi Gran Reserva Especial (16YO) is described as a rare, limited edition, premium sipping rum, crafted from hand-selected exceptional barrels of aged rum, and is designed to help Bacardi lead the category growth opportunity in premium rum in GTR. Bacardi Gran Reserva Especial […]

Bacardi to acquire Patrón Tequila for $5.1 billion

Family-owned Bacardi Limited announced today it will acquire 100% of Patrón Spirits International AG and its ultra-premium Patrón brand. The transaction, which is subject to customary closing conditions, follows the successful relationship the companies have had for nearly a decade since Bacardi’s initial acquisition of a significant minority stake in Patrón in 2008. The transaction […]

Maurice Doyle returns to Bacardi

   A familiar face has rejoined Bacardi. Industry veteran Maurice Doyle has returned to Bacardi as President – Incubation Brands and Global Commercial Development, responsible for driving brand equityand accelerating performance in some of the smaller, high potential premium  brands in the Bacardi portfolio. These include Angel’s Envy, St-Germain, Banks, Santa Teresa, Facundo Rum Collection, and Leblon. […]

Bacardi rum activation brings fun and Latin vibe to San Juan’s Luis Munoz International Airport

A four-month activation from Bacardi that celebrates BACARDI heritage in pioneering classic rum cocktails is currently running with Dufry at Puerto Rico’s San Juan Luis Munoz Marin International Airport. Bacardi is mainly produced and aged in Puerto Rico, using lightly charred American white oak barrels. Featuring the full range of Bacardi aged rums, the activation is running from June 1 until September 30, 2017. […]

Craigellachie named the World’s Best Single Malt Whisky

John Dewar & Sons Ltd’s Craigellachie 31 Years Old has been awarded the World’s Best Single Malt at the World Whiskies Awards 2017 presented by Whisky Magazine at an awards ceremony held at the Waldorf Hotel in London on March 30. “An esteemed panel of internationally recognized whisky experts deemed Craigellachie 31 Years Old as […]

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