Bacardi

Bacardi to acquire Patrón Tequila for $5.1 billion

Family-owned Bacardi Limited announced today it will acquire 100% of Patrón Spirits International AG and its ultra-premium Patrón brand. The transaction, which is subject to customary closing conditions, follows the successful relationship the companies have had for nearly a decade since Bacardi’s initial acquisition of a significant minority stake in Patrón in 2008. The transaction […]

Maurice Doyle returns to Bacardi

   A familiar face has rejoined Bacardi. Industry veteran Maurice Doyle has returned to Bacardi as President – Incubation Brands and Global Commercial Development, responsible for driving brand equityand accelerating performance in some of the smaller, high potential premium  brands in the Bacardi portfolio. These include Angel’s Envy, St-Germain, Banks, Santa Teresa, Facundo Rum Collection, and Leblon. […]

Bacardi rum activation brings fun and Latin vibe to San Juan’s Luis Munoz International Airport

A four-month activation from Bacardi that celebrates BACARDI heritage in pioneering classic rum cocktails is currently running with Dufry at Puerto Rico’s San Juan Luis Munoz Marin International Airport. Bacardi is mainly produced and aged in Puerto Rico, using lightly charred American white oak barrels. Featuring the full range of Bacardi aged rums, the activation is running from June 1 until September 30, 2017. […]

Craigellachie named the World’s Best Single Malt Whisky

John Dewar & Sons Ltd’s Craigellachie 31 Years Old has been awarded the World’s Best Single Malt at the World Whiskies Awards 2017 presented by Whisky Magazine at an awards ceremony held at the Waldorf Hotel in London on March 30. “An esteemed panel of internationally recognized whisky experts deemed Craigellachie 31 Years Old as […]

Bacardi names 2016 cruise competition finalists

Bacardi’s annual Bartender of the Year Cruise Competition – which has attracted thousands of entrants over its 12-year history –takes a giant step forward as it becomes part of a broader global bartender event. Bacardi Global Travel Retail’s annual cruise competition, which celebrates best practice, innovation and originality seen among bar professionals in the cruise […]

Bacardi buys Banks Rum

Bacardi has expanded its portfolio of super-premium rums with the acquisition of Banks Rum. The award-winning Banks portfolio includes Banks 5-Island Rum, Banks 7 Golden Age Blend and various limited editions. Banks rum is currently available in some of the most influential on-premise establishments in the United States, Germany, United Kingdom, France, Japan, Portugal, Russia, […]

Bacardi takes full ownership of Leblon Cachaça

Bacardi announced it has completed an acquisition of Leblon Holdings LLC and its Leblon cachaça brand after serving as a significant minority investor for several years. Celebrating its 10th anniversary this summer, Leblon is available in more than 35 countries including Brazil, the United States, Canada, and select markets in Europe, Asia and in the […]

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