Bacardi

Bacardi GTR names new Global Head of Marketing

Bacardi Global Travel Retail has named Ignacio Vázquez as Global Head of Marketing, Global Travel Retail, effective July 1, 2020. Vázquez will report directly to Vinay Golikeri, Managing Director, Bacardi Global Travel Retail, and will be based in London. Since joining Bacardi in 2015, Vázquez has most recently served as Vice President of Marketing for Latin America & Caribbean. He has also […]

Bacardi and DFA create multi-sensory campaign at MIA, offer domestic travelers ability to purchase in a travel retail first

Bacardi Global Travel Retail and Duty Free Americas have partnered on a groundbreaking campaign at Miami International Airport featuring Bacardi rum cocktails, personalized gifting and photo opportunities.      In a travel retail first, international and domestic travelers can purchase Bacardi Superior, Bacardi Cuatro, Bacardi Ocho and Bacardi Diez from the space in Terminal D through January 3, 2020.      Domestic purchases are made via ReserveBar.com, and […]

Bacardi creates “Hacienda Patrón” with signature Tasting Bar at Cancun airport

“Largest brand activation undertaken since Patrón Tequila joined the Bacardi portfolio in 2018” Bacardi Global Travel Retail has launched a Patrón Tequila tasting bar at Cancun International Airport designed to create a “home away from home” experience reminiscent of Hacienda Patrón in Jalisco, Mexico. The signature bar is the center-piece of a 5-year collaboration between […]

Bacardi’s new GTR exclusive 16YO boosts premiumization strategy

Bacardi Global Travel Retail has announced the launch of the GTR exclusive Bacardi Gran Reserva Especial (16YO). Bacardi Gran Reserva Especial (16YO) is described as a rare, limited edition, premium sipping rum, crafted from hand-selected exceptional barrels of aged rum, and is designed to help Bacardi lead the category growth opportunity in premium rum in GTR. Bacardi Gran Reserva Especial […]

Bacardi names five finalists for 2019 Legacy Cruise Competition

Five top bartenders from the world’s cruise lines and ferry companies have been selected as finalists for the 2019 Bacardi Legacy Cruise Competition, which will take place in Puerto Rico in February 2019.  Contestants were required to create their own original cocktail using Bacardi Superior, Bacardi Gold, or Bacardi Ocho.  The five finalists are: Sanja Cvijetic […]

Royal Caribbean bartender wins 2018 Bacardi Legacy Cruise Competition

Shekhar Grover from Royal Caribbean International was awarded the 2018 Bacardi Legacy Cruise Bartender of the Year at the Bacardi Legacy cruise final held last week in Miami. Grover won with “The Royal Legacy”, his own signature cocktail created especially for the competition.   Grover scooped the ultimate prize from thousands of entries in the cruise sector and qualified for […]

Bacardi to acquire Patrón Tequila for $5.1 billion

Family-owned Bacardi Limited announced today it will acquire 100% of Patrón Spirits International AG and its ultra-premium Patrón brand. The transaction, which is subject to customary closing conditions, follows the successful relationship the companies have had for nearly a decade since Bacardi’s initial acquisition of a significant minority stake in Patrón in 2008. The transaction […]

Maurice Doyle returns to Bacardi

   A familiar face has rejoined Bacardi. Industry veteran Maurice Doyle has returned to Bacardi as President – Incubation Brands and Global Commercial Development, responsible for driving brand equityand accelerating performance in some of the smaller, high potential premium  brands in the Bacardi portfolio. These include Angel’s Envy, St-Germain, Banks, Santa Teresa, Facundo Rum Collection, and Leblon. […]

Bacardi rum activation brings fun and Latin vibe to San Juan’s Luis Munoz International Airport

A four-month activation from Bacardi that celebrates BACARDI heritage in pioneering classic rum cocktails is currently running with Dufry at Puerto Rico’s San Juan Luis Munoz Marin International Airport. Bacardi is mainly produced and aged in Puerto Rico, using lightly charred American white oak barrels. Featuring the full range of Bacardi aged rums, the activation is running from June 1 until September 30, 2017. […]