Bacardi buys Banks Rum

Bacardi has expanded its portfolio of super-premium rums with the acquisition of Banks Rum. The award-winning Banks portfolio includes Banks 5-Island Rum, Banks 7 Golden Age Blend and various limited editions. Banks rum is currently available in some of the most influential on-premise establishments in the United States, Germany, United Kingdom, France, Japan, Portugal, Russia, […]

Bacardi takes full ownership of Leblon Cachaça

Bacardi announced it has completed an acquisition of Leblon Holdings LLC and its Leblon cachaça brand after serving as a significant minority investor for several years. Celebrating its 10th anniversary this summer, Leblon is available in more than 35 countries including Brazil, the United States, Canada, and select markets in Europe, Asia and in the […]

Bacardi GTR wins 4 design awards

Bacardi Global Travel Retail won several awards at recent drinks industry competitions. Tang, which was initially launched with DFS at Hong Kong International Airport four months ago, won both Supreme Champion and Gold in the ISC awards for Best Design & Packaging in Travel Retail, announced on July 8. Aultmore Speyside Single Malt Whisky, which […]

Bacardi launches St-Germain into US TR with International Shoppes at JFK T8

Bacardi Global Travel Retail launched French elderberry liqueur St-Germain into US Travel Retail last month at JFK Terminal 8 with International Shoppes. St-Germain is very popular in New York, especially with bartenders in the city’s cocktail scene. Throughout December, International Shoppes hosted a stand-alone branded St-Germain bar, featuring luxury Parisian art deco-style imagery and supported […]

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