Bacardi GTR wins 4 design awards

Bacardi Global Travel Retail won several awards at recent drinks industry competitions. Tang, which was initially launched with DFS at Hong Kong International Airport four months ago, won both Supreme Champion and Gold in the ISC awards for Best Design & Packaging in Travel Retail, announced on July 8. Aultmore Speyside Single Malt Whisky, which […]

Bacardi launches St-Germain into US TR with International Shoppes at JFK T8

Bacardi Global Travel Retail launched French elderberry liqueur St-Germain into US Travel Retail last month at JFK Terminal 8 with International Shoppes. St-Germain is very popular in New York, especially with bartenders in the city’s cocktail scene. Throughout December, International Shoppes hosted a stand-alone branded St-Germain bar, featuring luxury Parisian art deco-style imagery and supported […]

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