Beam Suntory

Beam Suntory publishes Episode 4 of Spirits Speaker Series

Beam Suntory has launched the fourth video from its Spirited Speaker Series, a series of short video interviews hosted by Ed Stening, Global Head of Travel Retail Marketing at Beam Suntory. The video series invites experts to share their perspective on how travel retail can connect with shoppers during this uncertain time, kick-starting the conversation about how brands […]

Beam Suntory restructures its International and TR divisions

Beam Suntory Inc. has simplified its International region structure and promoted leaders in key business units and markets. Effective April 1st, the International region was realigned from six business units to three: Asia Pacific and Global Travel Retail; Europe, Middle East and Africa (EMEA); and India. At the same time, its Japan region will now […]

Beam Suntory launches Maker’s Mark’s first GTR exclusive

  Beam Suntory has announced the launch of Maker’s Mark 101 – the brand’s first-ever GTR exclusive. Previously only available at the distillery in Loretto, Kentucky, Maker’s Mark 101 represents Maker’s Mark’s signature bourbon bottled at a higher proof for a bolder taste, says the company. This limited edition is available exclusively in Travel Retail and features a gold bottle decoration alongside the iconic Maker’s Mark hand-dipped red wax […]

Beam Suntory launches Maker’s Mark Cask Strength in travel retail

Beam Suntory launched Maker’s Mark Cask Strength, a new Kentucky straight bourbon, in Global Travel Retail in July.  Maker’s Mark Cask Strength, which is taken straight from the barrel, uncut and unaltered, retains the signature essence of Maker’s Mark while intensifying the renowned flavors that the brand is known for, says the company. Although Maker’s Mark Cask Strength has a higher alcohol content (ABV 53-58%), it doesn’t […]

Courvoisier celebrates Paris heritage with GTR exclusive Artisan Edition

Beam Suntory is launching a new GTR exclusive cognac range –Courvoisier Artisan Edition—which celebrates Courvoisier’s Parisian heritage that goes back to 1889 when Courvoisier was served at the opening of the Eiffel Tower. Courvoisier Artisan Edition launched with a month long interactive experience at Paris Charles de Gaulle airport beginning May 3. The event incorporated education, […]

Beam Suntory and International Shoppes create memorable Bourbon Legends pop-up at JFK

In an effort to educate consumers and offer them an “unforgettable Bourbon experience,” Beam Suntory partnered with International Shoppes on an inter-active “Bourbon Legends” pop-up store at Terminal 5 at JFK International Airport in November. For two weeks the pop-up store informed travelers about the entire bourbon category and invited them to experience, through sampling, […]

Beam Suntory releases second Laphroaig Brodir Port Wood in GTR

Beam Suntory introduced the second annual release of Laphroaig Brodir Port Wood Finish across global travel retail in November. First released in October 2014, Laphroaig Brodir (“brother” in ancient Norse), celebrates Scotland’s long connection with the Nordic region and culture. It is made from double-matured Laphroaig, beginning with a first maturation in ex-bourbon barrels, followed […]

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