Beam Suntory

Aston Martin partners with Bowmore to create 2nd exclusive special edition vehicle

Aston Martin has created a special vehicle, the Aston Martin DBX Bowmore Edition, to celebrate the brand’s partnership with Islay single malt whisky distillery, Bowmore. This is the second partnership creation between the British luxury car manufacturer and Bowmore, which is owned by Beam Suntory. Just 18 special edition Bowmore DBX’s will be built by the marque’s personalization […]

Jim Beam announces “landmark” GTR exclusive premium Lineage bourbon

Jim Beam Bourbon is launching Lineage, a batched premium expression exclusive to travel retail. The whiskey is the first collaboration between Jim Beam’s 7th and 8th generation family distillers, Master Distiller Fred Noe and his son Freddie. Lineage is the first bourbon from the Jim Beam portfolio to feature Freddie’s name and will be available to purchase […]

Beam Suntory publishes Episode 4 of Spirits Speaker Series

Beam Suntory has launched the fourth video from its Spirited Speaker Series, a series of short video interviews hosted by Ed Stening, Global Head of Travel Retail Marketing at Beam Suntory. The video series invites experts to share their perspective on how travel retail can connect with shoppers during this uncertain time, kick-starting the conversation about how brands […]

Beam Suntory brings together “the best of the East and West” with Legent bourbon

Beam Suntory launched its new unique bourbon Legent exclusively with Dufry in the DF &TR market (excluding Asia) in September for a 12-month period, before being rolled out across the rest of the GTR sector. Legent brings together the “best of the East and West” starting as a Kentucky Straight Bourbon with the Beam classic family recipe; […]

Beam Suntory launches Maker’s Mark’s first GTR exclusive

  Beam Suntory has announced the launch of Maker’s Mark 101 – the brand’s first-ever GTR exclusive. Previously only available at the distillery in Loretto, Kentucky, Maker’s Mark 101 represents Maker’s Mark’s signature bourbon bottled at a higher proof for a bolder taste, says the company. This limited edition is available exclusively in Travel Retail and features a gold bottle decoration alongside the iconic Maker’s Mark hand-dipped red wax […]

DFA wins Travel Retailer of the Year Icons of Whisky America award from Whisky Magazine – Beam Suntory also wins big

Duty Free Americas has won Travel Retailer of the Year in Whisky Magazine’s Icons of Whisky America 2017 awards. “An operator of duty free shops in the western hemisphere, Duty Free Americas is proving itself as the company to beat having topped this Icons category for the second year running,” says the magazine in its […]

Beam Suntory launches Maker’s Mark Cask Strength in travel retail

Beam Suntory launched Maker’s Mark Cask Strength, a new Kentucky straight bourbon, in Global Travel Retail in July.  Maker’s Mark Cask Strength, which is taken straight from the barrel, uncut and unaltered, retains the signature essence of Maker’s Mark while intensifying the renowned flavors that the brand is known for, says the company. Although Maker’s Mark Cask Strength has a higher alcohol content (ABV 53-58%), it doesn’t […]

Courvoisier celebrates Paris heritage with GTR exclusive Artisan Edition

Beam Suntory is launching a new GTR exclusive cognac range –Courvoisier Artisan Edition—which celebrates Courvoisier’s Parisian heritage that goes back to 1889 when Courvoisier was served at the opening of the Eiffel Tower. Courvoisier Artisan Edition launched with a month long interactive experience at Paris Charles de Gaulle airport beginning May 3. The event incorporated education, […]

Beam Suntory and International Shoppes create memorable Bourbon Legends pop-up at JFK

In an effort to educate consumers and offer them an “unforgettable Bourbon experience,” Beam Suntory partnered with International Shoppes on an inter-active “Bourbon Legends” pop-up store at Terminal 5 at JFK International Airport in November. For two weeks the pop-up store informed travelers about the entire bourbon category and invited them to experience, through sampling, […]