L’OCCITANE Group Travel Retail is set to unleash the dynamic and exuberant spirit of the Carnival of Brazil at both Rio de Janeiro and Sao Paulo airports with its Brazilian-inspired, premium beauty brand, Sol de Janeiro. As the iconic annual Brazilian festival kicks off across the country from the beginning of February, Sol de Janeiro […]
Beauty
New beauty show in Miami scores huge success with over 19,000 visits
There was a new show in town whose success underscored the need and hunger for a true beauty event in the region, especially one that catered to the Americas, including travel retail. Cosmoprof North America Miami concluded its inaugural edition with resounding success, solidifying its position as a premier beauty launchpad. The event, held January […]
Lancôme unveils immersive beauty experience for Rose Agora at JFK Terminal 1
L’Oréal invites travelers to step into the world of Lancôme’s Rose Agora at JFK-T1, where it says that “beauty meets innovation.” Inspired by the iconic Lancôme Rose, L’Oréal Travel Retail Americas and International Shoppes have unveiled a “breathtaking” refreshed in-store design with rose gold and gold accents and welcoming organic curves. “As we open the […]
Starboard Cruise Services and Celebrity Cruises unveil exclusive collections, inaugural brand launches, personalized gifting and sensorial spirit concept onboard the new Ascent
Starboard Cruise Services has unveiled its innovative immersive lifestyle shopping experience onboard the brand new Celebrity Ascent, the fourth ship in the cruise line’s Edge Series, which embarked on its inaugural sailings last week. The highly curated vacation retail offerings feature a selection of renowned brands that resonate with Celebrity’s brand pillars of premium vacations […]
L’Oréal TRA delivers a strong O+O campaign for its Kiehl’s Loves travel-centric concept
This summer Kiehl’s Travel Retail Americas launched a truly effective O+O campaign focused on its Kiehl’s Loves branded concept, proving its relevancy in the Travel Retail competitive landscape. During this activation, Kiehl’s Travel Retail Americas was able to cultivate a sense of place in U.S. airports creating a connection with American passengers with a campaign […]
YSL takes over TR Americas with avant-première of MYSELF
YSL Travel Retail Americas launched MYSLF, the latest masculine fragrance, throughout the region in September, in the brand’s most extensive online and offline takeover to date. The fragrance made its avant-première debut in Latin America, where it is expected to arrive in Local Market only in Q1 2024. YSL Beauty says that it set out […]
Duty Free Americas rolls out immersive fragrance ‘Red Carpet’ activations
Beauty is in the spotlight at Duty Free Americas (DFA), which has launched a series of immersive, experiential fragrance pop-ups and ‘Red Carpet’ activations at key airport locations across the Americas this November. Featuring both niche and global brands, this month’s activations bring to life limited edition releases through immersive activations and expert demonstrations. Vibrant […]
Shiseido Travel Retail hails Drunk Elephant expansion in Americas
Shiseido Travel Retail has launched its Drunk Elephant skincare brand at 11 counters in Americas travel retail. The accelerated expansion in travel retail for Drunk Elephant, which is one of the leading prestige skincare brands in the U.S., marks an important milestone in the brand’s global development, reports the company. Since launching in travel retail […]
Floral Street fragrances to launch in TR Americas with IBBI
British fine fragrance brand Floral Street will expand its current distribution in the Americas, partnering with International Brand Builders to launch in the travel retail channel in Q4 2023. Floral Street is an independent, sustainable British brand “powered by flowers” and inspired by the diverse and vibrant London culture, explains company founder Michelle Feeney. Feeney […]
The allure of beautiful hair in travel retail
It’s all about the hair! Not only do today’s consumers long for “shampoo-commercial-worthy hair,” (quoting Spate) but they see healthy hair as integral to today’s well-being journey. Consumers are looking for hair care products that cater to a range of needs, targeting various hair and scalp problems while providing multiple benefits from revitalization to anti-ageing. […]
OLAPLEX prestige hair care launches its first shipboard partnership with Starboard Cruise Services
OLAPLEX, the prestige hair care brand thatcreated the bond-building category, is making its cruise debut with exclusive retail partner, Starboard Cruise Services. The full OLAPLEX hair care range, including the iconic OLAPLEX No.3 Hair Perfector, is currently shoppable on 19 ships with more coming onboard as part of Starboard’s self-care retail offer. OLAPLEX is the leader […]
Shiseido Travel Retail invites visitors to rediscover beauty in travel
Shiseido Travel Retail is inviting people to rediscover beauty in travel with its return to TFWA Cannes in 2023. As travel continues to rebound around the world, Japan – where Shiseido headquarters are based – welcomed its highest number of arrivals since the pandemic in July with 2.32 million tourists. Building on this momentum, Shiseido […]
L’Oréal TRAM partners with Uber for innovative Armani Code activation
L’Oréal Travel Retail Americas partnered with Uber in March 2023 to launch the Armani Code O+O activation in JFK & LAX Airports. This was a first collaboration of its kind in travel retail worldwide, and a first for L’Oréal Group in the U.S., and added a unique, innovative, and premium touch-point to the American traveler […]
Lancôme takes over Americas airports with All-Star campaign for La Vie Est Belle
Lancôme paid tribute to its #1 fragrance, La Vie Est Belle , uniting for the first time its all-women ambassador team in the Americas through premium retail experiences and media takeover, from Los Angeles, San Francisco and New York to Brazil and Argentina under the ALL-STARS campaign. Julia Roberts invites the whole Lancôme community of […]
Essence Corp.: How to survive – and prosper – over 35 years in business
Miami-based beauty distribution company Essence Corp. has made a lasting and indelible impression on its home town and the travel retail industry throughout the Americas over the past 35 years. From its business success to its charitable and community involvement, the family-owned company demonstrates that it is possible to be successful and a good citizen […]