BrandZ

Luxury Brands turn in a stellar performance in 2018 BrandZ Top 100 Most Valuable Global Brands ranking

The value of Luxury Brands grew by 28% over last year, helped in large part by Asia millennials, according to the 2018 BrandZ Top 100 Most Valuable Global Brands ranking announced today (May 29) by WPP and Kantar Millward Brown. Consumers are seeking excitement, happiness and escapism through luxury brands, says the study. The pace of […]