One on One with Brown-Forman’s Marshall Farrer: Bullish on future as TR portfolio generates global growth

Just weeks after the 2018 TFWA World Exhibition in Cannes, Travel Markets Insider sat down with Marshall Farrer, Brown-Forman’s Senior Vice President, Managing Director, Global Travel Retail & Developed APAC, at the Louisville headquarters of the American Whiskey giant. With Jack Daniel’s leading the way, a growing portfolio of bourbons featuring Woodford Reserve and Old […]

Aude Bourdier joins Brown-Forman

A familiar face in global travel retail, Aude Bourdier has taken a new position, joining Brown-Forman as marketing director for Global Travel Retail and Developed APAC which includes the domestic markets of Japan, Korea, Taiwan, Australia and New Zealand. The announcement was made by Marshall Farrer, senior vice president, managing director, Global Travel Retail & […]

DFS to launch TR exclusive Jack Daniel’s in five cities

DFS Group has partnered with Brown-Forman Global Travel Retail to create a travel retail exclusive Jack Daniel’s range inspired by five iconic destinations. Travelers will be able to purchase the bottles, which were specially selected from a 100 Proof Barrel, beginning in September 2017 in DFS stores in international airports in Singapore (SIN), New York […]

Brown-Forman recovering and gaining momentum in TR

Brown-Forman’s global travel retail business began to rebound in late 2016 and that momentum has carried through and strengthened in 2017, says Monte Wilson, B-F Director of Americas and Global Key Accounts. “A combination of factors have contributed to this turn-around. We are seeing an increase in Russian travelers – which is a very good […]

Grey Market trading hurts Travel Retail

by Jim Perry, Brown-Forman Senior Vice President, India, Middle East & Africa, Central and South America The Cannes 2016 edition of Travel Markets Insider discussed the issue of grey market trading (i.e. parallel trade) and its potential impact on the travel retail industry. This debate needs to continue. Parallel trading poses several serious risks to the […]

B-F names Eric Helms head of marketing for global travel retail

Brown-Forman has named Eric Helms as marketing director for Global Travel Retail, effective April 1. Helms takes over from Tim Young and Jeannine Wise who will shift to other responsibilities. Young now serves as marketing director for Brown-Forman’s interests in India/Middle East/Africa and the Caribbean/Central and South America. Wise will continue to expand the company’s focus on retail partners around the world as Customer Marketing Director for Global Travel Retail. […]

Brown-Forman re-enters Scotch whisky segment with big distillery purchase

Brown-Forman Corporation made big news in the whisky world this week when it announced on Wednesday that it will purchase The BenRiach Distillery Company for approximately £285 million (approx. US$416 million). The purchase will add three Single Malt Scotch Whisky brands into Brown-Forman’s growing whiskey portfolio: The GlenDronach, BenRiach, and Glenglassaugh. Expected to close on […]

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