Brown-Forman

B-F names Eric Helms head of marketing for global travel retail

Brown-Forman has named Eric Helms as marketing director for Global Travel Retail, effective April 1. Helms takes over from Tim Young and Jeannine Wise who will shift to other responsibilities. Young now serves as marketing director for Brown-Forman’s interests in India/Middle East/Africa and the Caribbean/Central and South America. Wise will continue to expand the company’s focus on retail partners around the world as Customer Marketing Director for Global Travel Retail. […]

Brown-Forman re-enters Scotch whisky segment with big distillery purchase

Brown-Forman Corporation made big news in the whisky world this week when it announced on Wednesday that it will purchase The BenRiach Distillery Company for approximately £285 million (approx. US$416 million). The purchase will add three Single Malt Scotch Whisky brands into Brown-Forman’s growing whiskey portfolio: The GlenDronach, BenRiach, and Glenglassaugh. Expected to close on […]

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