Brown-Forman Global Travel Retail is launching its “We are Jack” campaign at dozens of airports around the world, ranging from London and Los Angeles, to Paris to Bangkok. Focusing on the iconic American whiskey’s authenticity and taste, the “We Are Jack” campaign message is that Jack Daniel’s is “the whiskiest whiskey from Lynchburg, Tennessee.” “Jack […]
Brown-Forman
Brown-Forman and MONARQ Group enter into Caribbean distribution partnership
Brown-Forman and MONARQ Group have entered into a regional distribution partnership in which MONARQ will represent the Brown-Forman portfolio in 16 Caribbean markets, effective July 1. “We are enthused to welcome MONARQ to the Brown-Forman family and look forward to working closely together to continue to grow our brands in these important Caribbean markets. Given the importance of the territory we took time […]
Brown-Forman to add premium Fords Gin to portfolio with purchase of The 86 Company
Brown-Forman Corporation announced it has agreed to purchase The 86 Company, adding Fords Gin to its growing spirits portfolio. “Fords Gin is a unique brand with terrific momentum in one of the fastest growing categories in spirits,” said Lawson Whiting, President and Chief Executive Officer, Brown-Forman. “We look forward to building Fords Gin into another […]
Old Forester looks to the future with historic new $45 million distillery
Michael Pasternak reports. When Brown Forman opened its $45 million, 70,000-square-foot distillery on Whiskey Row in downtown Louisville for its founding brand Old Forester in June, it was a return home to its beginnings for the American Whiskey giant. Located at 117 and 119 Main Street, where the company was originally headquartered for a period […]
One on One with Brown-Forman’s Marshall Farrer: Bullish on future as TR portfolio generates global growth
Just weeks after the 2018 TFWA World Exhibition in Cannes, Travel Markets Insider sat down with Marshall Farrer, Brown-Forman’s Senior Vice President, Managing Director, Global Travel Retail & Developed APAC, at the Louisville headquarters of the American Whiskey giant. With Jack Daniel’s leading the way, a growing portfolio of bourbons featuring Woodford Reserve and Old […]
Aude Bourdier joins Brown-Forman
A familiar face in global travel retail, Aude Bourdier has taken a new position, joining Brown-Forman as marketing director for Global Travel Retail and Developed APAC which includes the domestic markets of Japan, Korea, Taiwan, Australia and New Zealand. The announcement was made by Marshall Farrer, senior vice president, managing director, Global Travel Retail & […]
Woodford Reserve introduces $1,500 Baccarat Edition, cognac-finished bourbon
Woodford Reserve has announced the launch of Woodford Reserve Baccarat Edition, a limited edition bourbon available for $1,500 a bottle exclusively in Duty Free stores for one year starting May 2019. Woodford Reserve Master Distiller Chris Morris conducted a special tasting of the new cognac-finished bourbon at the launch event at the TFWA World […]
DFS to launch TR exclusive Jack Daniel’s in five cities
DFS Group has partnered with Brown-Forman Global Travel Retail to create a travel retail exclusive Jack Daniel’s range inspired by five iconic destinations. Travelers will be able to purchase the bottles, which were specially selected from a 100 Proof Barrel, beginning in September 2017 in DFS stores in international airports in Singapore (SIN), New York […]
Brown-Forman recovering and gaining momentum in TR
Brown-Forman’s global travel retail business began to rebound in late 2016 and that momentum has carried through and strengthened in 2017, says Monte Wilson, B-F Director of Americas and Global Key Accounts. “A combination of factors have contributed to this turn-around. We are seeing an increase in Russian travelers – which is a very good […]
Grey Market trading hurts Travel Retail
by Jim Perry, Brown-Forman Senior Vice President, India, Middle East & Africa, Central and South America The Cannes 2016 edition of Travel Markets Insider discussed the issue of grey market trading (i.e. parallel trade) and its potential impact on the travel retail industry. This debate needs to continue. Parallel trading poses several serious risks to the […]
Rick Bubenhofer steps down from Brown-Forman; will start own public relations firm
Rick Bubenhofer, Brown-Forman’s long-time Director of Public Relations, is closing one chapter of a respected career and embarking on an exciting new experience. With his last day of work at B-F today, June 30, he ends nearly two decades with the company. Tomorrow he starts his own small public relations operation working out of Louisville […]
One on One with Marshall Farrer, Brown-Forman Managing Director Global Travel Retail
It has been a little over one year since Marshall Farrer took over as Brown-Forman Managing Director Global Travel Retail from Jim Perry. In that short period of time devastating political, socioeconomic and exchange issues have impacted the entire category. Farrer sat down with Travel Market Insider’s Michael Pasternak in Brown-Forman’s Louisville offices […]
B-F names Eric Helms head of marketing for global travel retail
Brown-Forman has named Eric Helms as marketing director for Global Travel Retail, effective April 1. Helms takes over from Tim Young and Jeannine Wise who will shift to other responsibilities. Young now serves as marketing director for Brown-Forman’s interests in India/Middle East/Africa and the Caribbean/Central and South America. Wise will continue to expand the company’s focus on retail partners around the world as Customer Marketing Director for Global Travel Retail. […]
Brown-Forman re-enters Scotch whisky segment with big distillery purchase
Brown-Forman Corporation made big news in the whisky world this week when it announced on Wednesday that it will purchase The BenRiach Distillery Company for approximately £285 million (approx. US$416 million). The purchase will add three Single Malt Scotch Whisky brands into Brown-Forman’s growing whiskey portfolio: The GlenDronach, BenRiach, and Glenglassaugh. Expected to close on […]
Brown-Forman to sell Southern Comfort and Tuaca to Sazerac for $544 million
Brown-Forman announced on Jan 14, that it has reached an agreement to sell its Southern Comfort and Tuaca trademarks to New Orleans-based Sazerac for $543.5 million. The sale is expected to close by March 1, 2016 resulting in a one-time operating income gain for B-F of approximately $475 million in fiscal 2016. Brown-Forman Chief Executive […]
