One on One with Marshall Farrer, Brown-Forman Managing Director Global Travel Retail

    It has been a little over one year since Marshall Farrer took over as Brown-Forman Managing Director Global Travel Retail from Jim Perry. In that short period of time devastating political, socioeconomic and exchange issues have impacted the entire category. Farrer sat down with Travel Market Insider’s Michael Pasternak in Brown-Forman’s Louisville offices […]

B-F names Eric Helms head of marketing for global travel retail

Brown-Forman has named Eric Helms as marketing director for Global Travel Retail, effective April 1. Helms takes over from Tim Young and Jeannine Wise who will shift to other responsibilities. Young now serves as marketing director for Brown-Forman’s interests in India/Middle East/Africa and the Caribbean/Central and South America. Wise will continue to expand the company’s focus on retail partners around the world as Customer Marketing Director for Global Travel Retail. […]

Brown-Forman re-enters Scotch whisky segment with big distillery purchase

Brown-Forman Corporation made big news in the whisky world this week when it announced on Wednesday that it will purchase The BenRiach Distillery Company for approximately £285 million (approx. US$416 million). The purchase will add three Single Malt Scotch Whisky brands into Brown-Forman’s growing whiskey portfolio: The GlenDronach, BenRiach, and Glenglassaugh. Expected to close on […]

Brown-Forman kicks off construction of Old Forester Distillery on historic Whiskey Row

Three generations of Brown family descendants gathered today in Louisville to take part in the construction kick-off ceremony for the new Old Forester Distillery, which will be located at 117 & 119 West Main Street along Louisville’s famed “Whiskey Row.” Old Forester was Brown-Forman’s founding brand and was the company’s flagship for many years, selling […]