Confectionery

MARS expands global team

Mars International Travel Retail has significantly expanded its global team with five new positions, reflecting its increased commitment to and investment in growing the confectionery category and to ensure total global coverage and support, says the company. MITR believes it now has the strongest and most focused team to support its new strategy for confectionery […]

Hershey partners with International Shoppes for Till Point project at PHL

Hershey IS PHL

The Hershey Company, in partnership with International Shoppes, reports that it has successfully implemented a merchandising project to increase impulse purchasing and ease of shopping at IS’ Philadelphia International Terminal store. The goal of the project was to grow impulse purchasing for confection at the queuing/till point area by leveraging confection category insights. Confection — […]

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