Confectionery

Hershey partners with International Shoppes for Till Point project at PHL

Hershey IS PHL

The Hershey Company, in partnership with International Shoppes, reports that it has successfully implemented a merchandising project to increase impulse purchasing and ease of shopping at IS’ Philadelphia International Terminal store. The goal of the project was to grow impulse purchasing for confection at the queuing/till point area by leveraging confection category insights. Confection — […]

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