Cruise

m1nd-set report: global cruise shopping is “every marketer’s dream scenario”

In its latest report, Swiss research agency m1nd-set takes a close look at onboard cruise shop-ping and how it compares with shopping at airports, concluding that cruise shopping “is every marketers’ dream scenario.” The m1nd-set research identified significant differences between international travelers shopping onboard cruise ships and in airports in terms of scale of business, […]

Starboard’s “Sensory Shopping Journey” on Celebrity Edge includes retail with a purpose for Malala Fund, sustainability and empowerment

  Starboard Cruise Services has revealed a next-level shopping experience aboard Celebrity Cruises’ newest ship, Celebrity Edge. The visionary vessel is set for her maiden voyage, a seven-night sailing on December 9th, from the brand new Terminal 25 in Port Everglades, Fort Lauderdale, FL. Among the many highlights of the inaugural season is the naming ceremony by the […]

Starboard Cruise Services invites guests to “Shop Royally” on Symphony of the Seas, the world’s largest cruise ship

Royal Caribbean’s Symphony of the Seas, the world’s largest cruise ship which made her North American debut for Caribbean sailings out of RCL’s new PortMiami Cruise Terminal on November 17, features game-changing duty free shops designed by Starboard Cruise Services. Symphony of the Seas says it is redefining cruise travel with revolutionary new adventures for […]

St. Kitts passes one million cruise passengers

St. Kitts received its millionth cruise passenger for the first time in its history on July 16. The milestone passenger arrived onboard Royal Caribbean Cruise’s the Freedom of the Seas. Tourism Minister Lindsay Grant led the welcome delegation and selected the millionth passenger upon disembarkation, who was treated to a complimentary island tour. The historic occasion […]

Starboard reveals next level retail program onboard Carnival Horizon

The three-story tall, fuchsia pink, digitally-decorated funnel with flashing Victoria’s Secret logos that greeted passengers embarking on the new Carnival Horizon cruise ship at New York City’s Pier 88 last week was the first indication of the key role that retail is playing on Carnival’s newest addition to its fleet. Carnival, working together with Starboard Cruise Services, […]

Starboard Cruise Services unveils the new Retail Reality at SeaTrade Cruise Global 2018

Global cruise retailer Starboard Cruise Services will commemorate its 60-year legacy with a number of innovative new retail concepts on four new cruise ships in 2018. Under the leadership of President and CEO Beth Neumann, Starboard continues to bring new retail design, unique entertainment experiences, and exceptional guest hospitality to the cruise industry. “Shopping must […]

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