Beauty is in the spotlight at Duty Free Americas (DFA), which has launched a series of immersive, experiential fragrance pop-ups and ‘Red Carpet’ activations at key airport locations across the Americas this November. Featuring both niche and global brands, this month’s activations bring to life limited edition releases through immersive activations and expert demonstrations. Vibrant […]
Dior
DFS and Parfums Christian Dior launch DFS x Dior Summer Party globally
DFS Group has partnered with Christian Dior Parfums to present the DFS x Dior Summer Party pop-up experience taking place from July 1-31 to celebrate the arrival of summer. Kicking off in T Galleria by DFS, Macau, City of Dreams, the exclusive pop-up will then travel across DFS’s global network of retail stores, including in […]
Dufry introduces new retail concept with Dior at GRU Airport
Dufry, in partnership with Dior, has opened the first ever pop up store of the brand, located in the departure area of Terminal 3 São Paulo/Guarulhos Airport (GRU) in Brazil. The Dior Pop Up boutique is situated in a key location of passenger traffic and offers an exciting shopping environment, reflecting the brand’s unique heritage […]