Edrington

The Macallan “makes the call” with its first global brand advertising campaign

The Macallan has launched its first global advertising campaign across TV, cinema and digital channels. The campaign is designed to underpin the brand’s luxury credentials. The campaign cornerstone is a 90-second hero film, which brings to life the message Make The Call, created to illustrate the philosophy of The Macallan. According to Edrington, Make The […]

Edrington disrupts whisky-making process with The Macallan Concept No. 1

The Macallan has unveiled the first release in what it expects to be a highly collectable limited edition series that celebrates the world’s visionaries. Exclusive to GTR, The Macallan Concept No. 1 is inspired by surreal art and incorporates innovative production techniques. The visionary series begins with a version that disrupts the whiskey-making process. Instead […]

Edrington purchases WEBB’s interest in Travel Retail joint venture formed in 2015

Saying that it is “now ready to fully integrate” its travel retail  business in the Americas “within its global travel retail structure,” spirits company Edrington will assume full ownership of its joint venture with WEBB, Edrington Webb Travel Retail Americas (EWTRA).   Edrington and World Equity Brand Builders (WEBB) have agreed to terms that will […]

Edrington and World Equity Brand Builders launch new Edrington WEBB Travel Retail Americas JV

Premium spirits company Edrington and Miami-based World Equity Brand Builders (WEBB) have officially announced the formation of their new joint venture, Edrington Webb Travel Retail Americas. The two companies reported in August 2014 that they were in exclusive discussions about a distribution partnership for the travel retail channel in the Americas, including Canada and the […]