fragrance

L’Oréal presents overview of year in Cannes: Leadership, innovation, relevance and social responsibility as 6th continent works to appeal to all nationalities

L’Oréal Travel Retail’s annual press conference in Cannes presented a global overview of the year by Travel Retail Managing Director Vincent Boinay, with a focus on the company’s leadership, innovation, relevance, sustainability and social responsibility. Boinay’s overview was followed by regional reports from the directors of Europe/Middle East; the Americas, and Asia Pacific. This year […]

The “new Coty” rises 2 years after merger with P&G beauty

  In the two years since Coty merged with the Procter & Gamble Company’s fine fragrance, color cosmetics and salon products businesses, the company has made huge strides in completing an incredibly ambitious and complex transformation which involved fundamental changes to and simplification of its business processes.* According to the company’s latest financial results, important […]

Givenchy launches major global campaign for new L’Interdit fragrance, connecting beauty with its classic couture heritage

Givenchy began launching a “game-changing” fragrance worldwide on September 15, strengthening the connection between the brand’s couture heritage and its beauty business. Givenchy’s famed classic perfume, L’Interdit, was originally created in 1957 exclusively for iconic American actress Audrey Hepburn, Hubert de Givenchy’s friend and long-time muse. According to legend, when de Givenchy asked if he […]

L’Occitane’s customer-first retail strategy adopts “glocal” approach New NYC 555 Fifth Avenue store opens with interactive experiential concept

The L’Occitane Group is pursuing a robust customer-first retail strategy, seeking to surprise consumers and surpass their expectations by providing an unforgettable in-store experience. In today’s digital world, L’Occitane is inviting customers into its stores with pampering and entertainment that encourages them to indulge in the experience.   Creating tailor-made experience for customers across the world To adapt […]

BOSS BOTTLED UNITED celebrates the World Cup

To mark the launch of the limited edition BOSS BOTTLED UNITED in travel retail, BOSS Parfums shared the excitement of the World Cup by partnering with key retailers in an activation that celebrated soccer. The new fragrance comes enclosed in a silver-shaded flacon, and with a scent said to act as a physical reminder of […]

HUGO goes on an Urban Journey

HUGO Parfums unveiled the next chapter of its #YourTimeIsNow campaign with a new scent, HUGO Urban Journey, which encourages millennials to explore the city on their doorstep before venturing into the world beyond. To mark the launch in travel retail and to bring the campaign to life different retailtainment-led ‘pop-ups’ were installed within airports. In […]

GUCCI BLOOM blossoms with Coty in Brazil

The vision for GUCCI BLOOM in travel retail was to create a ‘pop-up’ store that strongly communicated GUCCI BLOOM’s key attributes of vitality, creativity, quirkiness and uniqueness. Coty is working with Dufry in Brazil to host this stunning animation in August and September. The ‘pop-up’ created by Coty captured the attention of passengers and transformed […]

The Polo Ultra Blue wave takes over Travel Retail Americas

Polo Ultra Blue, the new fragrance for men from Ralph Lauren, is an ultra-fresh and ultra-long-lasting interpretation of the iconic Polo Blue. Ultra Blue launched in March in Travel Retail Americas, and evokes the refined, yet sporty lifestyle of the Polo Blue Man. This concept is embodied in the new campaign featuring MMA fighter and […]

L’Oréal TRAM opens first Atelier Cologne pop-up

  L’Oréal Travel Retail Americas has opened the first pop-up for Atelier Cologne in the region at Los Angeles International Airport in a 10 sqm space in the Tom Brady International Terminal. Featuring its signature Venetian blue color inspired by the entrance of its flagship stores in Paris and New York, the pop-up offers passengers […]

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