fragrance

Zendaya Coleman brings youth and charisma as newest Lancôme ambassador

Lancôme has named Zendaya Coleman as the brand’s newest global ambassador. The 22-year-old American actress, singer, and fashion authority adds her unique and diverse vision to the French luxury house of beauty, said the official announcement. “Zendaya brings a youthful and a unique approach to beauty that perfectly complements Lancôme’s vision and creativity,” said Françoise Lehmann, international […]

Rituals global expansion gathers pace as brand opens first store in Americas travel retail at London Supply

  Rituals teamed up with Essence Corp, its Americas distributor, to open the brand’s first travel retail store in the region, located at London Supply’s Puerto Iguazu duty free complex. The 28sq m shop-in-shop, which opened Feb. 2, features a large assortment of Rituals products including fragrance sticks, candles, perfumes, gift sets and products from […]

The “new Coty” rises 2 years after merger with P&G beauty

  In the two years since Coty merged with the Procter & Gamble Company’s fine fragrance, color cosmetics and salon products businesses, the company has made huge strides in completing an incredibly ambitious and complex transformation which involved fundamental changes to and simplification of its business processes.* According to the company’s latest financial results, important […]

Givenchy launches major global campaign for new L’Interdit fragrance, connecting beauty with its classic couture heritage

Givenchy began launching a “game-changing” fragrance worldwide on September 15, strengthening the connection between the brand’s couture heritage and its beauty business. Givenchy’s famed classic perfume, L’Interdit, was originally created in 1957 exclusively for iconic American actress Audrey Hepburn, Hubert de Givenchy’s friend and long-time muse. According to legend, when de Givenchy asked if he […]

BOSS BOTTLED UNITED celebrates the World Cup

To mark the launch of the limited edition BOSS BOTTLED UNITED in travel retail, BOSS Parfums shared the excitement of the World Cup by partnering with key retailers in an activation that celebrated soccer. The new fragrance comes enclosed in a silver-shaded flacon, and with a scent said to act as a physical reminder of […]

HUGO goes on an Urban Journey

HUGO Parfums unveiled the next chapter of its #YourTimeIsNow campaign with a new scent, HUGO Urban Journey, which encourages millennials to explore the city on their doorstep before venturing into the world beyond. To mark the launch in travel retail and to bring the campaign to life different retailtainment-led ‘pop-ups’ were installed within airports. In […]

GUCCI BLOOM blossoms with Coty in Brazil

The vision for GUCCI BLOOM in travel retail was to create a ‘pop-up’ store that strongly communicated GUCCI BLOOM’s key attributes of vitality, creativity, quirkiness and uniqueness. Coty is working with Dufry in Brazil to host this stunning animation in August and September. The ‘pop-up’ created by Coty captured the attention of passengers and transformed […]

The Polo Ultra Blue wave takes over Travel Retail Americas

Polo Ultra Blue, the new fragrance for men from Ralph Lauren, is an ultra-fresh and ultra-long-lasting interpretation of the iconic Polo Blue. Ultra Blue launched in March in Travel Retail Americas, and evokes the refined, yet sporty lifestyle of the Polo Blue Man. This concept is embodied in the new campaign featuring MMA fighter and […]

L’Oréal TRAM opens first Atelier Cologne pop-up

  L’Oréal Travel Retail Americas has opened the first pop-up for Atelier Cologne in the region at Los Angeles International Airport in a 10 sqm space in the Tom Brady International Terminal. Featuring its signature Venetian blue color inspired by the entrance of its flagship stores in Paris and New York, the pop-up offers passengers […]

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