Givenchy

Givenchy launches major global campaign for new L’Interdit fragrance, connecting beauty with its classic couture heritage

Givenchy began launching a “game-changing” fragrance worldwide on September 15, strengthening the connection between the brand’s couture heritage and its beauty business. Givenchy’s famed classic perfume, L’Interdit, was originally created in 1957 exclusively for iconic American actress Audrey Hepburn, Hubert de Givenchy’s friend and long-time muse. According to legend, when de Givenchy asked if he […]

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