Givenchy

Givenchy embraces its Born Couture heritage as the guiding principle for its beauty story

Following the very successful launch and rollout of last year’s star fragrance Givenchy L’Interdit EDP, which the company says enjoyed an “impeccable execution” in terms of aligning with the couture, the LVMH brand is now extending its momentum with two major product introductions. This September, Givenchy launches L’Interdit EDT, the continuation to last year’s fragrance […]

Givenchy launches major global campaign for new L’Interdit fragrance, connecting beauty with its classic couture heritage

Givenchy began launching a “game-changing” fragrance worldwide on September 15, strengthening the connection between the brand’s couture heritage and its beauty business. Givenchy’s famed classic perfume, L’Interdit, was originally created in 1957 exclusively for iconic American actress Audrey Hepburn, Hubert de Givenchy’s friend and long-time muse. According to legend, when de Givenchy asked if he […]

Travel Markets Insider © 2020