As the long-standing official vodka of the U.S. Open since 2006, Grey Goose partnered with DFS to hold a new marketing campaign at JFK T4 that ran concurrently with the Grand Slam Tennis event. This is the first Grey Goose program integrating travel retail with U.S. domestic market activity, seamlessly connecting with local and visiting […]
Grey Goose
Grey Goose Vodka partners with Maison Labiche for TR exclusive gift tin
Bacardi Global Travel Retail has collaborated with Parisian fashion label Maison Labiche to create a new Grey Goose vodka 2019 Riviera Series travel retail exclusive gift tin. Available from May 2019 across major airport locations, the limited edition tin was designed to meet the needs for differentiation and gifting. Maison Labiche has identified 13 cities […]
Grey Goose Vodka and DFS drive sampling and activation at JFK T4
Bacardi Global Travel and DFS held a high profile pop-up activation for Grey Goose Vodka at JFK Terminal 4 from August-September. Located at the DFS store entrance with great visibility from the concourse, the Grey Goose pop-up featured iconic images of the Mediterranean Sea, a Grey Goose French style bicycle and Provençal inspired market carts […]
