Gruppo Campari is running a major activity for Appleton Estate rum with International Shoppes at New York JFK Airport’s Terminal 5 (JetBlue). The event highlights the close link between Appleton and the theme of world travel. Shoppers are welcomed to a ‘cargo station’ where they receive a brand-stamped souvenir ‘customs clearance form’ that shares key […]
Gruppo Campari
“Sleeping Giant” Gruppo Campari brings new focus to Americas
Gruppo Campari has signaled the growing importance of its travel retail business by bringing in some familiar faces in both global and regional roles. First, Leigh Irvine, formerly Americas Regional Director with Bacardi Global Travel Retail, was hired as Gruppo Campari’s Gobal Travel Retail Director last year. In April Irvine brought in Diego Lord, who spent the past […]
Gruppo Campari to acquire SPML, owner of Grand Marnier
Gruppo Campari has reached an agreement to acquire a controlling interest in Grand Marnier’s parent company, Societe des Produits Marnier Lapostolle (SPML). Simultaneously, Gruppo Campari has entered into an exclusive agreement with SMPL for the worldwide distribution of the Grand Marnier spirits portfolio. The deal values the company at €684 million, approximately US$760 million. The […]
