With brilliant bright colors, and striking “Day of the Dead-type” visuals, a recent month-long activation for Recuerdo Mezcal at New York’s JF Kennedy International Airport enticed many a traveler to stop in and try the award-winning mezcal at the DFS duty free store in Terminal 4. Running from mid-October to mid-November, the colorful counter offered […]
JFK T4
Jägermeister activates consumer experience The Secret is You for first time in North America Travel Retail at JFK T4 with DFS
Family-owned Mast-Jägermeister SE has activated Jägermeister’s multi-media travel retail campaign The Secret is You for the first time in U.S. Travel Retail. The 90sqm pop-up for the suc-cessful herbal liqueur runs for four weeks from September 18 at New York JFK International Airport in T4’s main concourse, in close partnership with DFS Group and airport advertising concessionaire Clear […]
Paradies Lagardère unveils two new concepts at JFK’s Terminal 4
North American airport retailer Paradies Lagardère has launched two new retail concepts at John F. Kennedy International Airport’s Terminal 4: exclusive confectionery brand So Chocolate! and sports apparel brand The Scoreboard. Both stores were officially introduced during a ribbon cutting ceremony on February 2, 2016. The two highly-successful proprietary brands are a first for a […]
