Lisa Bauer

Keeping cruise retail vibrant, fun and relevant: One on One with Lisa Bauer, Starboard Cruise Services President and CEO

Travel Markets Insider’s Lois Pasternak had an opportunity to sit down with Lisa Bauer, Starboard Cruise Services President and CEO, during the recent Seatrade Cruise Global, just days after the cruise retailer announced the news of its extensive “refresh.” From its new guiding North Star emblem to its vibrant color palette, every element is geared […]

One on One with Lisa Bauer, President and CEO, Starboard Cruise Services, Inc.

Reframing the cruise retail experience in a post-COVID world   Amidst the slowdown and uncertainty facing the cruise industry as a result of the coronavirus pandemic, Starboard Cruise Services is focusing on reframing onboard guest engagement for when cruising returns. Starboard President and CEO Lisa Bauer talked to TMI about how Starboard will adapt to new requirements and […]