L’Oréal

L’Oréal TRAM opens first Atelier Cologne pop-up

  L’Oréal Travel Retail Americas has opened the first pop-up for Atelier Cologne in the region at Los Angeles International Airport in a 10 sqm space in the Tom Brady International Terminal. Featuring its signature Venetian blue color inspired by the entrance of its flagship stores in Paris and New York, the pop-up offers passengers […]

Giorgio Armani unveils L.A. LIP Vibes at LAX

An explosion of reds highlight the playful, immersive experience at the Giorgio Armani L.A. Lip Vibes Pop-Up at LAX that ran through June 15, 2018.

L’Oréal Travel Retail has teamed up with DFS to celebrate the vibrant colors of Los Angeles with an eye-catching Giorgio Armani Pop-Up store for L.A. LIP VIBES in Tom Bradley International Terminal at Los Angeles International Airport. Located in the main retail hall outside the DFS store, the 15-sqf Pop-Up store is running through June […]

Kérastase opens 3rd TR store in São Paulo

Following its highly successful partnership with Dufry, L’Oréal-owned hair care brand Kérastase has opened a third store in Terminal 3 departures at São Paulo-Guarulhos International Airport. Sales from this 14sqm outlet are already beating expectations, says the company, and the location which is frequented by Brazilian and Argentine travelers, enhances the brand’s status, and reputation, […]

Staz Lindes named new YSL makeup ambassador

L’Oréal’s Yves Saint Laurent Beauty has named Staz Lindes as its new makeup ambassador. The 24-year-old rock guitarist, photographer and model is a “compelling woman empowered by her numerous talents” and “encapsulates the very essence of 21st century beauty,” said the company announcement. London-born Staz is the daughter of Dire Straits guitarist, Hal Lindes – […]

L’Oréal brings Giorgio Armani’s Italian seduction beauty to America’s finest airport stores

  Perfectly timed to capitalize on the surging popularity of makeup—especially high-end luxury cosmetics – L’Oréal has launched luxury skincare and makeup for its Italian couture brand Giorgio Armani in the travel retail channel in the Americas. Thibault Tétrel, General Manager Travel Retail Americas for Giorgio Armani & Designer Fragrances at L’Oréal (Parbel) reports that […]

L’Oréal TRAM embarks on a digital transformation

L’Oréal, known for the excellent caliber of its training and people, has acquired a global reputation as a “talent factory,” successfully pooling the skills of employees spread throughout the world. Even in the Miami headquarters, regarded as a Latin American mainstay, L’Oréal Travel Retail’s staff represents 24 different nationalities representing five continents and with Beauty […]

L’Oreal to acquire niche fragrance brand Atelier Cologne

L’Oréal is adding to its high-end, niche fragrance business with its agreement to acquire Atelier Cologne. The deal was announced on June 30. Launched in 2009 by Sylvie Ganter and Christophe Cervasel, Atelier Cologne specializes in niche perfumery sold in selected retailers. Atelier Cologne creates and manufactures in France “Colognes Absolues”, genuine pure perfumes blending […]

L’Oréal breaks new frontiers with Haircare & Professional Products

London Supply opens first Kérastase Travel Retail Salon in Americas, with Dermacenter to follow as travel retail and domestic markets join forces to recruit new customers. Lois Pasternak reports. L’Oréal’s Active Cosmetics Division is all about differentiation and bringing a unique offer to the consumer, says Jose Luis Lacunza, Division Manager of Active Cosmetics & […]

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