Luxottica Group is hailing the success of a series of airport activations promoting the Ray-Ban Scuderia Ferrari sunglasses collection, implemented in a global road-show to mirror the 2018 Formula 1 schedule. After kicking off in Europe with high-profile animations at London’s Luton and Gatwick airports, Milan Linate and Vienna International airports, for the British, Italian […]
Luxottica
Luxottica and Duty Free Americas develop standalone sunglasses boutique concept at Punta Cana International Airport
Eyewear leader Luxottica Group and Duty Free Americas have partnered to develop a new stand-alone Sunglasses boutique at Punta Cana International Airport’s Terminal A, Dominican Republic. This cutting-edge store – which was custom-designed for the location – is the first stand-alone space for the sunglasses category operated by DFA. Built on sunglasses category management principles, the boutique […]
Luxottica unveils personalized Ray-Ban and Oakley space at Bogota El Dorado Airport
Luxottica Group and Motta Internacional S.A. have unveiled striking new personalized merchandising units for sunglasses brands Ray-Ban and Oakley in the Attenza Duty Free store in the departures area at Bogota’s El Dorado International Airport. The personalized merchandising units, which include a Ray-Ban shop-in-shop and Oakley backwall, form part of the newly refurbished 182 sqm […]
Eyewear giants Luxottica and Essilor to merge
Two of the largest eyewear companies in the world have announced that they are merging, which will create a “global integrated player” of major proportions. Italy-based Luxottica and France’s Essilor announced the deal—worth approximately $16 billion according to published reports — on Monday. Essilor International today reported that it had reached a share exchange with […]
