m1nd-set report: global cruise shopping is “every marketer’s dream scenario”

In its latest report, Swiss research agency m1nd-set takes a close look at onboard cruise shop-ping and how it compares with shopping at airports, concluding that cruise shopping “is every marketers’ dream scenario.” The m1nd-set research identified significant differences between international travelers shopping onboard cruise ships and in airports in terms of scale of business, […]

M1nd-set: Digital disruption creates new opportunities for Millennial marketing

Swiss research agency m1nd-set has released a special analysis on digital marketing opportunities with Millennial consumers via its Business 1ntelligence Service (B1S). M1nd-set’s B1S brings together global shopper insights drawn from 50,000 face-face interviews with travelers at airport departure gates, and IATA’s unique traffic analysis and forecasting tool DDS.   M1nd-set has been closely monitoring two […]

Latest DFWC KPI Monitor underlines the importance of differentiation

  International travelers want uniqueness and differentiation in the travel retail offer, marking them as key satisfaction drivers in the latest DFWC KPI Monitor. The Q1 2017 monitor, produced in partnership with Swiss based research and consultancy agency m1nd-set, also shows that value for money remains the most important satisfaction driver. New and different products […]

DFWC launches quarterly Global Shopping Monitor

The Duty Free World Council (DFWC) has conducted a Global Shopping Monitor of duty free shopping trends in the fourth quarter of 2015. The quarterly Global KPI Monitor is part of a continuous project to measure perceptions of the duty free & travel retail industry among travelers, conducted in partnership with research & consulting company m1nd-set. “This is an exciting […]

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