m1nd-set

M1nd-set: Digital disruption creates new opportunities for Millennial marketing

Swiss research agency m1nd-set has released a special analysis on digital marketing opportunities with Millennial consumers via its Business 1ntelligence Service (B1S). M1nd-set’s B1S brings together global shopper insights drawn from 50,000 face-face interviews with travelers at airport departure gates, and IATA’s unique traffic analysis and forecasting tool DDS.   M1nd-set has been closely monitoring two […]

Latest DFWC KPI Monitor underlines the importance of differentiation

  International travelers want uniqueness and differentiation in the travel retail offer, marking them as key satisfaction drivers in the latest DFWC KPI Monitor. The Q1 2017 monitor, produced in partnership with Swiss based research and consultancy agency m1nd-set, also shows that value for money remains the most important satisfaction driver. New and different products […]

DFWC 2Q-16 Global Shopping Monitor highlights the shopping experience and duty free exclusives

Travelers appear to be happier with the duty free shopping experience these days, according to the results of the Duty Free World Council’s quarterly KPI Monitor for the second quarter of 2016. The report, which was compiled from interviews with over 4,000 travelers across all major world regions during Q2 2016, demonstrates a marked improvement in […]