Mars Wrigley International Travel Retail (MWITR) will share the next chapter of its “moment led strategy” with a clear focus on bringing moments to execution on the shop floor, exciting and engaging travelers with the right offer at every relevant touchpoint. (Bay Village 41) The brand reports that it will engagingly […]
Mars Wrigley ITR
Mars Wrigley ITR to simplify portfolio and introduce more value to drive category sales in ‘21
Mars Wrigley International Travel Retail is gearing up for recovery in travel retail with a tight range of power SKUs representing the highest selling products from its travel retail portfolio. Raghav Rekhi, Category Director Mars Wrigley ITR, reported that the company will be significantly simplifying its travel retail portfolio in 2021. Since 9% of the travel […]
Mars Wrigley ITR revamps Minis based on consumer research
Mars Wrigley International Travel Retail (MITR) is revamping Mars, Twix, Milky Way, Bounty and Snickers brands mini bars for the travel retail channel based on category insights and consumer research. The company says the new Minis portfolio has been produced in response to Mars Wrigley’s understanding of traveler needs – specifically, meeting traveling consumers with […]
Mars Wrigley ITR to introduce M&M’s Block in Cannes
Mars Wrigley International Travel Retail (MITR) is introducing M&M’s Block to the global travel retail trade in Cannes. The 165g M&M’s Block chocolate tablets come in five different flavors: Peanut, Crispy, Chocolate, Hazelnut and Almond. They feature a packaging design exclusively designed for travel retail (with the exception of the USA, which will use the established […]
