Mars

Mars ITR to feature M&M’s in Orlando

Mars Wrigley Confectionery International Travel Retail (Mars ITR), working alongside its U.S. distributor Otis McAllister (Booth 701), will introduce regional buyers at the Summit of the Americas to its latest category insights, based on reasons why travelers shop, and its latest travel retail innovations created to meet those requirements. MITR says the two year partnership […]

MARS expands global team

Mars International Travel Retail has significantly expanded its global team with five new positions, reflecting its increased commitment to and investment in growing the confectionery category and to ensure total global coverage and support, says the company. MITR believes it now has the strongest and most focused team to support its new strategy for confectionery […]

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