A TRAVEL MARKETS INSIDER SPECIAL REPORT By John Gallagher On Thursday, November 5 of this year, the US$70 million Melancia Mall, the largest shopping complex in Northern Uruguay, opened its doors on the outskirts of the border town of Rivera. Originally scheduled to open in the first quarter of 2014, poor weather –including heavy […]
Melancia Mall
Grupo Wisa brings La Riviera allure to Melancia Mall
Panama’s Grupo Wisa – a leading retailer in Central America and Colombia — has been operating in the Mercosur region since November 2012; where Uruguay has been the focus of its expansion, primarily on the Uruguay–Brazil border where it operates stores in Rivera, Rio Branco and Acegua. The opening of the Melancia Mall is a […]
Melancia Mall: Neutral Duty Free builds for the future and attracts a new border shopper
The opening of the 4,000 sqm anchor duty free store in the Melancia Mall is another landmark in the history of Neutral –the oldest established border shop operator in Uruguay, with stores in the six cities where duty free trading is permitted. Over the past few years the company has significantly increased the amount of […]
Uruguay’s Melancia Mall opens
Despite the challenging economic situation facing retailers who depend on Brazilian business at this time, the massive 33,000sqm Melancia Mall opened for business in Uruguay on Thursday, Nov. 5. The complex, located in the border town of Rivera in Northern Uruguay, is adjacent to the state of Rio Grande do Sul in Brazil. It is […]
