Mondelez World Travel Retail (WTR) is championing sustainability within travel retail with the global rollout of Toblerone’s Bag That Gives Back campaign. To date, the campaign has launched in Europe and the Middle East and has now rolled out to Sydney, Australia in partnership with Heinemann. The campaign spotlights Mondelez WTR and partners’ support […]
Mondelez WTR
Toblerone Andes reforestation project expands sustainability; project helps lead to category recovery
Since last October, Mondelez World Travel Retail has collaborated with non-profit organization One Tree Planted to help fund the reforestation of the Andes Mountains in South America through Toblerone sales. The company says that the project empowers traveling consumers in making more sustainable choices when they shop. In particular, Mondelez WTR and Dubai Duty Free […]
Mondelez World Travel Retail adds to communications capabilities with new appointment
Mondelez World Travel Retail (WTR) has appointed Tamara Abusara to the role of Communications & Events Manager, World Travel Retail, to reinforce its communciations activities and key events focus in the channel. Abusara is responsible for Mondelez’s external communications and trade events under Richard Houseago, Head of Customer Marketing, World Travel Retail. She has spent […]
Mondelez WTR doubles down on biscuits category
Two years after announcing its plan to establish biscuits as a sub-category in travel retail, Mondelez World Travel Retail (WTR) is launching new products and packaging from Oreo, Milka and Cadbury at the TFWA World Exhibition in Cannes. Mondelez reports a double-digit net revenue increase in biscuits and more than double the net revenue increase […]
