Beauty is in the spotlight at Duty Free Americas (DFA), which has launched a series of immersive, experiential fragrance pop-ups and ‘Red Carpet’ activations at key airport locations across the Americas this November. Featuring both niche and global brands, this month’s activations bring to life limited edition releases through immersive activations and expert demonstrations. Vibrant […]
Montblanc
Starboard reimagines “Luxury Avenue” onboard Celebrity Beyond
Deck 5 is the home of Beyond’s Luxury Avenue. Among the highlights of the offerings on Deck 5 is an opulent stand-alone Bvlgari lifestyle boutique offering jewelry, watches, handbags and accessories. Bvlgari’s Serpenti Jewelry Collection was a particular standout in the boutique. Deck 5 also hosts the first Richemont watch boutique at sea, featuring three […]
“On The Move” with Montblanc unveils a new vision of mobility
Luxury Maison Montblanc has released a new cross-category collection inspired by different aspects of mobility, which is at the heart of Montblanc’s DNA: the way we move inspires the mark we make. Under the banner of its What Moves You Makes You global brand platform, Montblanc aims to inspire people to live a life of […]
Cultural icons Montblanc and Spike Lee featured in new campaign at MIA
Montblanc has taken over Terminal D at Miami International Airport with banners celebrating the collaboration of Spike Lee and the Montblanc Meisterstück. As one of the most original and respected storytellers of our generation, Montblanc says that director, producer, professor and writer Spike Lee has made his mark on culture by putting pen to paper, […]
Montblanc boutique allows Celebrity Apex guests to explore fine watchmaking, creative lettering and more
The Celebrity Shops onboard the new Celebrity Apex, which launched in June from Starboard Cruise Services, cover more than 7,000 square feet of space and encourage guests to Find Your Apex amid a wide selection of experiential retail. The Apex introduces the first Montblanc lifestyle boutique, spotlighting the brand’s rich tradition and craftsmanship by offering […]
Montblanc uses luxury pedigree to dominate category in travel retail
Montblanc, the world’s most famous maker of cherished writing instruments, has long used its luxury pedigree to make inroads into travel retail, where it is the leader in the channel within the Richemont Group. “Travel retail is an important sales channel for our Maison,” says Anouar Guerraoui, Managing Director, South America, Caribbean and Travel Retail […]
DFA inaugurates new branded Dulles Airport boutiques
Washington Dulles International Airport celebrated the grand opening of its luxury retail wing in Concourse A and B on August 19, highlighted by the gala ribbon cutting of seven new luxury branded boutiques opened by Duty Free Americas. The new DFA stores include Michael Kors, Kiehl’s, L’Occitane, Burberry, Thomas Pink, Coach and Montblanc. “We are […]
