Nestle ITR

Cannes 2023 Preview: Nestlé ITR to launch key initiatives, including new sustainable brand as it moves towards Food as #1 most purchased category  

     Nestlé will reveal key initiatives to further drive its ambition to make Food the #1 most purchased category in Travel Retail at this year’s TFWA World Exhibition (Beach Village 02).      The company will launch significant brand and category initiatives within its VERSE model, including eight new travel retail exclusive products, as […]

Nestlé offers consumer-driven innovation in response to COVID challenges

Nestlé International Travel Retail (NITR) remains committed to the confectionery category in travel retail and continues to invest in measures to drive industry growth despite the challenges posed by the COVID-19 pandemic and its impact on travel. In an online media briefing in September, NITR general manager Stewart Dryburgh and Marketing Manager Tamara Spada said the company […]