Pernod Ricard

Pernod Ricard to acquire Castle Brands

Pernod Ricard has entered into an agreement to acquire Castle Brands for $223 million. Under the terms of the merger, Castle Brands shareholders will receive $1.27 in cash for each share of Castle Brands stock they own. Pernod Ricard will add drinks brands Jefferson’s Bourbon, Gosling’s rum, Brady’s Irish Cream, the Arran Single Malt Scotch […]

Pernod Ricard’s The Gin Hub strengthens its Super-Premium+ Gin portfolio with MALFY Italian gins

The Gin Hub, Pernod Ricard’s stand-alone brand company that focuses on the global development of its portfolio of International Premium Gin brands, is expanding its Super-Premium+ range with the addition of MALFY. The acquisition of MALFY by The Gin Hub was confirmed on June 20, 2019 by the Pernod Ricard Group. Currently available in more than 30 markets worldwide, […]

Pernod Ricard targets Millennials with Absolut Grapefruit

 Pernod Ricard Global Travel Retail (PRGTR) has added Absolut Grape-fruit to its Absolut Citrus Flavors range.  Available now in global travel retail for a RRP $20, the flavored vodka has no sugar added and follows on the success of Absolut Lime. Pernod Ricard says Absolut Grapefruit was designed for today’s Millennials who the company says […]

Pernod Ricard Global TR names new VP marketing

Craig Johnson, currently Vice President Global Marketing, Absolut Vodka at The Absolut Company, has been appointed to the position of Vice President Marketing of Pernod Ricard Global Travel Retail (PR GTR) from January 2019. Johnson reports to Mohit Lal, CEO of Pernod Ricard Global Travel Retail, and will be based in Pernod Ricard Global Travel […]

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